Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1996Edition: 4th.Description: xxvii,738p. : ill.ISBN: 0256139040.Subject(s): Consumer behavior | Marketing strategy; Product; PricingDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 P478c 1996 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.8342 P478c 1996 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 658.8342 P478c 1996 (Browse shelf) | 3 | Available |
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| 658.8342 L886c 1993 Consumer behavior : concepts and applications / | 658.8342 N338c 2004 Consumer Behavior : Implications for Marketing Strategy / | 658.8342 P478c 1996 Consumer behavior and marketing strategy / | 658.8342 P478c 1996 Consumer behavior and marketing strategy / | 658.8342 P478c 1996 Consumer behavior and marketing strategy / | 658.8342 P478c 1999 Consumer behavior and marketing strategy / | 658.8342 P478c 2002 Consumer behavior and marketing strategy / |
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