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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

By: Batra, Rajeev.
Contributor(s): Myers, John G | Aaker, David A.
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-Hall of India, 1999Edition: 5th.Description: xiii,754p. : ill.ISBN: 8120312198 :.Subject(s): Advertising management | Marketing strategy; Marketing plan; Communication process; Advertising plan; Brand; Image; Copywriting; Media strategy; Production; Global marketingDDC classification: 659.106 Subject: Business
List(s) this item appears in: Brand Management
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Item type Current location Call number Copy number Status Date due
CIU Library General Stacks 659.106 B328a (Browse shelf) 1 Available
CIU Library General Stacks 659.106 B328a (Browse shelf) 2 Available

Business

2000-08-16

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