Direct marketing : an integrated approach / William J. McDonald
By: McDonald, William J
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BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 1st ed.Description: xviii,532p. : ill.ISBN: 0071159510 :.Subject(s): Direct marketing | Marketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; ProfitabilityDDC classification: 658.84 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.84 M113d 1998 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 658.84 M113d 1998 (Browse shelf) | 2 | Available |
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| 658.84 K79m 2002 Marketing of agricultural products / | 658.84 L527t The telephone book : how to find, get, keep and develop customers / | 658.84 M113d 1998 Direct marketing : an integrated approach / | 658.84 M113d 1998 Direct marketing : an integrated approach / | 658.84 M697i 2002 Internet marketing : building advantage in a networked economy / | 658.84 R317b 2001 Building an ebusiness : from the ground up / | 658.84 R317b 2001 Building an ebusiness : from the ground up / |
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