Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
By: Lilien, Gary L
.
Contributor(s): Kotler, Philip | Moorthy, K. Sridhar.
Material type: 
BookPublisher: New Delhi : Prentice-Hall of India, 1999Edition: 1st ed.Description: xv,803p. : ill.ISBN: 8120314741 :.Subject(s): Marketing models | Consumer behavior; Buying models; Price; Product; Advertising; Sales promotion; Sales force; Marketing strategy; Business systemDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 L728m 1999 (Browse shelf) | 1 | Available |
Business
There are no comments for this item.