Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy
By: Perreault, William D
.
Contributor(s): McCarthy, E. Jerome.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1996Edition: 12th.Description: xxvi,833p. : ill.ISBN: 0256139903.Subject(s): Marketing | Global economy; Target market; Consumer market; Buying behavior; Product management; Customer service; Retailer; Wholesaler; Sales promotion; Marketing communication; Selling; Advertising; Pricing; Marketing planDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 P455b 1996 (Browse shelf) | 1 | Checked out | 24/01/2018 |
Business
There are no comments for this item.