Advertising & IMC : Principles and Practice /
By: Sandra Moriarty William D. Wells Nancy D. Mitchell
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Material type: 
BookPublisher: Delhi : Pearson Education, 2016Edition: 10th ed.Description: 669p.: 24 cm.ISBN: 9789332574144.Subject(s): Advertising | Consumer audience; Advertising mediaDDC classification: 659.1 M854a 2016 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 M854a 2016 (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 659.1 M854a 2016 (Browse shelf) | 2 | Available | |
| CIU Library | General Stacks | 659.1 M854a 2016 (Browse shelf) | 3 | Checked out | 14/07/2024 |
| CIU Library | General Stacks | 659.1 M854a 2016 (Browse shelf) | 4 | Available | |
| CIU Library | General Stacks | 659.1 M854a 2016 (Browse shelf) | 5 | Available |
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| 659.1 J45a Advertising / | 659.1 J45a Advertising / | 659.1 J77w 1998 What's in a brand : building brand equity through advertising / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / | 659.1 M854a 2016 Advertising & IMC : Principles and Practice / |
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