Contemporary advertising / William F. Arens
By: Arens, William F
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BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 7th.Description: xxxii,568p. : ill.ISBN: 0256262535 :.Subject(s): Advertising | Crafting marketing; Advertising strategies; Direct marketing; Selling; Sales promotion; Sponsorship; Corporate advertising; Creative execution; MediaDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 A681c 1999 (Browse shelf) | 1 | Available |
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