Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
By: Peter, J. Paul.
Contributor(s): Donnelly, James H.
Material type: BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 5th.Description: xvi,944p. : ill.ISBN: 0256226334 :.Subject(s): Marketing management | Strategic planning; Marketing research; Target market; Consumer behavior; Buyer behavior; product; Sales promotion; Advertising; Selling; Pricing; Global marketingDDC classification: 658.800722 Subject: BusinessItem type | Current location | Call number | Copy number | Status | Date due |
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CIU Library | General Stacks | 658.800722 P478m 1998 (Browse shelf) | 1 | Available |
Business
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