Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney
By: Hawkins, Del I.
Contributor(s): Best, Roger J | Coney, Kenneth A.
Material type:
BookSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 7th.Description: xxv,760p. : ill.ISBN: 0256218951 :.Subject(s): Consumer behavior | Marketing strategy; Market surveys; Buyer behaviorDDC classification: 658.8342 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8342 H393c 1998 (Browse shelf) | 1 | Available |
Business
2000-08-17
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