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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

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BookSeries: Irwin/McGraw-Hill series in marketing: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 7th.Description: xxv,760p. : ill.ISBN: 0256218951 :.Subject(s): Consumer behavior | Marketing strategy; Market surveys; Buyer behaviorDDC classification: 658.8342 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8342 H393c 1998 (Browse shelf)	1	Available

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