Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan
By: Wilson, Richard M.S
.
Contributor(s): Gilligan, Colin.
Material type: 
BookSeries: Publisher: New Delhi : Viva Books, 1999Edition: 2nd.Description: xx,827p. : ill.ISBN: 8176490709 :.Subject(s): Marketing management | Strategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management controlDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 W746s 1999 (Browse shelf) | 1 | Available |
Business
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