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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

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BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 2nd.Description: xxviii,620p. : ill.ISBN: 0072312211 :.Subject(s): Service marketing

DDC classification: 658.8 Subject: Business

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Item type	Current location	Call number	Copy number	Status	Date due
CIU Library	General Stacks	658.8 Z48s 2000 (Browse shelf)	1	Checked out	06/03/2016
CIU Library	General Stacks	658.8 Z48s 2000 (Browse shelf)	2	Checked out	06/03/2016

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Previous	658.8 W927t 2002 Tomorrow's markets : global trends and their implications for business	658.8 X3m 2000 Marketing in the new millennium : 36 trends that will change business and marketing /	658.8 Z48s Services martketing : integrating customer focus across the firm /	658.8 Z48s 2000 Services marketing : integrating customer focus across the firm /	658.8 Z48s 2000 Services marketing : integrating customer focus across the firm /	658.8 Z48s 2003 Services marketing : integrating customer focus across the firm /	658.8 Z48s 2003 Services marketing : integrating customer focus across the firm /	Next