Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
By: Walker, Orville C
.
Contributor(s): Boyd, Harper W | Larreche, Jean-Claude.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1999Edition: 3rd.Description: xxiii,393p. : ill.ISBN: 0256261180 :.Subject(s): Marketing strategy | Corporate strategy; Business strategy; Target marketingDDC classification: 658.802 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.802 W177m 1999 (Browse shelf) | 1 | Available |
Business
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