International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham
By: Meloan, Taylor W
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Contributor(s): Graham, John L.
Material type: 
BookSeries: Publisher: Boston : Irwin/McGraw-Hill, 1998Edition: 2nd.Description: xvi,439p. : ill.ISBN: 0256218943 :.Subject(s): International marketing | Global marketing; Export marketing; Marketing strategies; Sales promotion; PricingDDC classification: 658.848 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.848 M528i 1998 (Browse shelf) | 1 | Available |
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