What's in a brand : building brand equity through advertising / John Philip Jones
By: Jones, John Philip.
Material type:
BookPublisher: New Delhi : Tata McGraw-Hill, 1998Edition: 1st ed.Description: xxiii,335p.ISBN: 0074632019 :.Subject(s): Advertising | Brand; Price; Consumer; Advertising research; Consumer marketDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 J77w (Browse shelf) | 1 | Available |
Business
2000-08-17
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