Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
By: Kinnear, Thomas C
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Contributor(s): Taylor, James R.
Material type: 
BookSeries: Publisher: New York : McGraw-Hill, 1996Edition: 5th.Description: xxii,888p. : ill.ISBN: 0079122523 :.Subject(s): Marketing research | Research design; Data collection; Reporting; Product research; Test marketing; Advertising research; Pricing researchDDC classification: 658.83 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.83 K51m 1996 (Browse shelf) | 1 | Available |
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| 658.83 H153m 2000 Marketing research : a practical approach for the new millennium / | 658.83 H153m 2000 Marketing research : a practical approach for the new millennium / | 658.83 H588s 1996 Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / | 658.83 K51m 1996 Marketing research : an applied approach / | 658.83 K81u 1997 Understanding futures markets / | 658.83 K960i 2006 International marketing research / | 658.83 K96e 2002 Essentials of marketing research / |
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