CIU Library and Learning Resources Centre (LLRC)

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221. Dictionary of marketing / A. Ivanovic

by Ivanovic, A.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Universal Book Stall, 1998Availability: Items available for loan: [Call number: 658.003 I93d] (1).

222. Dictionary of marketing / A. Ivanovic, P.H. Collin

by Ivanovic, A | Collin, P.H.

Edition: 3rdMaterial type: book Book Publisher: London : Bloomsbury, 2003Availability: Items available for loan: [Call number: 658.803 I93d] (1).

223. Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine

by Braunstein, Marc | Levine, Edward H.

Edition: 1st ed.Material type: book Book Publisher: Singapore : Addison Wesley Longman, 2000Availability: Items available for loan: [Call number: 658.800285 B825d 2000] (2).

224. Data analysis and decision making / S.Christian Albright, Wayne L Winston, Zappe Christopher

by Albright, S.Christian | Winston, Wayne L | Christopher, Zappe.

Edition: 2ndMaterial type: book Book Publisher: Australia : Thomson /Brooks/Cole, 2003Availability: Items available for loan: [Call number: 658.8 A342d 2003] (1).

225. Cybermarketing : how to use the internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar.

Edition: 2ndMaterial type: book Book Publisher: Oxford : Butterworth Heinemann, 2000Availability: Items available for loan: [Call number: 658.84 B583c 2000] (1).

226. Customer service on the internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne

by Sterne, Jim.

Edition: 2ndMaterial type: book Book Publisher: New York : John Wiley, 2000Availability: Items available for loan: [Call number: 658.8120285 S839c] (1).

227. Customer Service for Dummies /

by Leland, Karen : Bailey, Keith.

Edition: 3rd ed.Material type: book Book Publisher: USA: Wiley, 2006Availability: Items available for loan: [Call number: 658.812 L537c 2006] (1).

228. The customer-centered enterprise : how IBM and other world-class companies achieve extraordinary results by putting customers first / Harvey Thompson

by Thompson, Harvey.

Edition: 1st ed.Material type: book Book Publisher: New York : McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.812 T468c] (1).

229. Cross-culture business behavior : marketing,negotiating and managing accross cultures / Richard R. Gesteland

by Gesteland, Richard R.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Viva Books, 2000Availability: Items available for loan: [Call number: 658.049 G393c 2000] (1).

230. Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

by Kotler, Philip | Lee, Nancy.

Edition: 1st ed.Material type: book Book Publisher: Hoboken, N.J. : Wiley, c2005Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.408 K87c 2005] (1).

231. Corporate Realities and Environmental Truths: strategies for leading your business in the environmental era / Steven J. Bennett, Richard Freierman, Stephen George

by Bennett, Steven J | Freierman, Richard | George, Stephen.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley and Sons, 1993Availability: Items available for loan: [Call number: 658.408 S471c 1993] (1).

232. Contemporary marketing : wired / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Edition: 9thMaterial type: book Book Publisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998Availability: Items available for loan: [Call number: 658.8 B724c] (1).

233. Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 7thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 659.1 A681c 1999] (1).

234. Contemporary advertising / William F. Arens

by Arens, William F.

Edition: 8thMaterial type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2002Availability: Items available for loan: [Call number: 659.1 A681c 2002] (1). Checked out (1).

235. Contemporary advertising /

by Arens, William F.

Edition: 10th ed. Material type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2006Availability: Items available for loan: [Call number: 659.1 A681c 2006] (1).

236. Consumer behavior : implications for marketing strategy / del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, del I | Best, Roger J | Coney, Kenneth A.

Edition: 6thMaterial type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8342 H393c 1995] (5).

237. Consumer Behavior : Implications for Marketing Strategy /

by Neal, Cathy Pascale Quester Del Hawkins.

Edition: 4th ed. Material type: book Book Publisher: Australia: Irwin/McGraw-Hill, 2004Availability: Items available for loan: [Call number: 658.8342 N338c 2004] (1).

238. Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: book Book Publisher: New York : McGraw-Hill, 1993Availability: Items available for loan: [Call number: 658.8342 L886c 1993] (2).

239. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 7thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.8342 H393c 1998] (1).

240. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 9thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2004Availability: Items available for loan: [Call number: 658.8342 H393c 2004] (4).

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