CIU Library and Learning Resources Centre (LLRC)

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81. Marketing sales and customer services : understanding the theory and practice of selling through service / Charley Watkins

by Watkins, Charley.

Edition: 1st ed.Material type: book Book Publisher: Delhi : A.I.T.B.S. Publishers, 2002Availability: Items available for loan: [Call number: 658.8 W353m 2002] (1).

82. Marketing research : text and cases / harper W. Boyd, Ralph Westfall, Stanley F. Stasch

by Boyd, harper W | Westfall, Ralph | Stasch, Stanley F.

Edition: 7thMaterial type: book Book Publisher: Delhi : A.I.T.B.S., 1999Availability: Items available for loan: [Call number: 658.830722 B789m 1999] (1).

83. Marketing research : methodological foundations / Gilbert A. Churchill

by Churchill, Gilbert A.

Edition: 7thMaterial type: book Book Publisher: Fort Worth : Dryden Press, 1999Availability: Items available for loan: [Call number: 658.83 C563m 1999] (2).

84. Marketing research : measurement and method ; a text with cases / Donald S. Tull, Del I. Hawkins

by Tull, Donald S | Hawkins, Del I.

Edition: 6thMaterial type: book Book Publisher: New Delhi : Prentice- Hall of India, 1998Availability: Items available for loan: [Call number: 658.83 T918m 1998] (3).

85. The marketing research guide / Robert E. Stevens, Bruce Wrenn, Morris E. Ruddick, Philip K. Sherwood

by Stevens, Robert E | Wrenn, Bruce | Ruddick, Morris E | Sherwood, Philip K.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Viva Books, 2000Availability: No items available Checked out (1).

86. Marketing Research : Customer Insights and Managerial Action /

by Brown, Tom J. : Tracy A. Suter : Gilbert A. Churchill Jr.

Edition: 8th ed. Material type: book Book Publisher: India : Cengage Learning, 2014Availability: Items available for loan: [Call number: 658.83 B877m 2014] (5).

87. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 3rdMaterial type: book Book Publisher: Delhi : Addison Wesley Longman, 2001Availability: Items available for loan: [Call number: 658.83 M249m 2001] (1).

88. Marketing research : an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 4thMaterial type: book Book Publisher: Delhi : Pearson Education (Singapore) , 2004Availability: Items available for loan: [Call number: 658.83 M249m] (1).

89. Marketing research: an applied orientation / Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: 5th ed.Material type: book Book Publisher: New Delhi : Prentice Hall of India, 2007Availability: Items available for loan: [Call number: 658.83 M249m 2007] (4). Lost (1).

90. Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor

by Kinnear, Thomas C | Taylor, James R.

Edition: 5thMaterial type: book Book Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: [Call number: 658.83 K51m 1996] (1).

91. Marketing Research : An Applied Approach /

by Malhotra, Naresh K. David F. Birks.

Edition: European EditionMaterial type: book Book Publisher: Harlow : England : Financial Times : Prentice Hall, 1999Availability: Items available for loan: [Call number: 658.83 M249m 1999] (1).

92. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 1st ed.Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.83 H149m 2000] (1).

93. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David.

Edition: 1st ed.Material type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2000Availability: Items available for loan: [Call number: 658.83 H153m 2000] (2).

94. Marketing research / G.C. Beri

by Beri, G.C.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Tata McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.83 B511m 1997] (1).

95. Marketing research / David A. Aaker, V. Kumar, George S. Day

by Aaker, David A | Kumar, V | Day, George S.

Edition: 7thMaterial type: book Book Publisher: New York : John Wiley, 2005Availability: Items available for loan: [Call number: 658.83 A111m 2002] (2).

96. Marketing research / John Boyce

by Boyce, John.

Edition: 2ndMaterial type: book Book Publisher: Boston : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.83 B789m] (1).

97. Marketing research / Peter Chisnall

by Chisnall, Peter.

Edition: 7thMaterial type: book Book Publisher: London : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.83 C542m] (1).

98. Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K.

Edition: 6th ed.Material type: book Book Publisher: Upper Saddle River, NJ : Pearson, c2011Availability: Items available for loan: [Call number: 658.8/3 M249m 2011] (5). Lost (1).

99. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

by Bearden, William O | Ingram, Thomas N | Laforge, Raymond W.

Edition: 1st ed.Material type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B368m 1995] (5).

100. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd Material type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: Items available for loan: [Call number: 658.8 368m] (2).

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