CIU Library and Learning Resources Centre (LLRC)

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1. Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz

by Pederson, Carlton A | Wright, Milburn D | Weitz, Barton A.

Edition: 9thMaterial type: book Book Publisher: Homewood, Ill. : Irwin, 1988Availability: No items available Checked out (1).

2. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

by Bearden, William O | Ingram, Thomas N | Laforge, Raymond W.

Edition: 1st ed.Material type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B368m 1995] (5).

3. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 3rd Material type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: Items available for loan: [Call number: 658.8 368m] (2).

4. Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8 L728m 1999] (1).

5. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 6thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m] (1).

6. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Edition: 2ndMaterial type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B789m 1995] (3). Withdrawn (12).

7. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 K87m] (2). Lost (1).

8. Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 12thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1996Availability: No items available Checked out (1).

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