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1.
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Successful direct marketing methods / Bob Stone
by Stone, Bob. Edition: 5thMaterial type:  Book Publisher: Lincolnwood : NTC Business Book, 1994Availability: Items available for loan: [Call number: 658.84 S877s] (1).
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2.
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Strategic marketing / David W. Cravens
by Cravens, David W. Edition: 6thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2000Availability: Items available for loan: [Call number: 658.8020722 C898s 2000] (1).
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3.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 4thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Availability: Items available for loan: [Call number: 659.113 S387s 1995] (1).
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4.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 8thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8001 K87p 1999] (10). Checked out (1).
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5.
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Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 7thMaterial type: Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.8 D151m] (1).
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6.
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Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Edition: 1st ed.Material type: Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.8 K87m 1996] (3).
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7.
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Marketing communication / Jim Blythe
by Blythe, Jim. Edition: 1st ed.Material type: Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.802 B661m 2000] (1).
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8.
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Marketing Automation : Practical Steps to more effective direct marketing / LeSueur, Jeff
by LeSueur, Jeff. Edition: 1st ed.Material type: Book Publisher: New Jersey : John Wiley, 2007Availability: Items available for loan: [Call number: 658.8 L644m] (2).
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9.
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Direct marketing : an integrated approach / William J. McDonald
by McDonald, William J. Edition: 1st ed.Material type: Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.84 M113d 1998] (2).
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10.
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 7thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 659.1 A681c 1999] (1).
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11.
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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 1995Availability: Items available for loan: [Call number: 658.8 D151b 1995] (10).
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12.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 5thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: No items available Checked out (1). Lost (1).
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13.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 6th ed.Material type: Book Publisher: New Delhi : Tata McGraw-Hill, 2004Availability: Items available for loan: [Call number: 659.1 B427a 2004] (2). Checked out (1).
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