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1.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type:  Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s 2003] (3). Checked out (2).
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2.
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The Silent Salesmen: Guaranteed strategies for increasing sales and profits using promotional products / Carson, Mitch
by Carson, Mitch. Edition: 1st ed.Material type: Book Publisher: New Jersey : John Wiley, 2009Availability: Items available for loan: [Call number: 658.8 C321s] (2).
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3.
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Services marketing / David L. Kurtz, Kenneth E. Clow
by Kurtz, David L | Clow, Kenneth E. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.8 K97s] (3).
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4.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 9thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.8 K87p 2001] (3).
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5.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 11thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K87p 2006] (2). Checked out (1). Lost (1).
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6.
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Principles of marketing /
by Kotler, Philip : Gary Armstrong. Edition: 18th (Global) EditionMaterial type: Book Publisher: UK: Pearson, 2021Availability: No items available Checked out (3).
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7.
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Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
by Kotler,, Philip | Keller, Kevin Lane | ; Koshy, Abraham | Jha, Mithileshwar. Edition: 13th ed.Material type: Book Publisher: New Delhi : Pearson and Prentice Hall of India, 2009Availability: Items available for loan: [Call number: 658.8 K848m 2009] (2).
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8.
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Marketing management : With Cases / Philip Kotler : Kevin Lane Keller
by Kotler,, Philip | Keller, Kevin Lane. Edition: 15th ed.Material type: Book Publisher: New Delhi : Pearson, 2016Availability: Items available for loan: [Call number: 658.8 K87m 2016] (2). Checked out (1).
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9.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler
by Kotler, Philip. Edition: 9thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1998Availability: Items available for loan: [Call number: 658.8 K87m 1998] (4). Lost (1).
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10.
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Marketing management / Philip Kotler,, Kevin Lane Keller
by Kotler,, Philip | Keller, Kevin Lane. Edition: 12 ed.Material type: Book Publisher: New Delhi : Prentice Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K848m 2006] (4). Checked out (1).
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11.
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The marketing challenge / Laura Mazur, Annik Hogg
by Mazur, Laura | Hogg, Annik. Edition: 1st ed.Material type: Book Publisher: Hyderabad : Universities Press, 1993Availability: Items available for loan: [Call number: 658.8 M475m] (1).
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12.
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Marketing 98/99 / edited by John E. Richardson Edition: 20thMaterial type: Book Publisher: Guilford, Conn. : Dushkin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.8005 M345 1998] (3).
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13.
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Marketing 95/96 / edited by John E. Richardson Edition: 17thMaterial type: Book Publisher: Guilford, Conn. : Dushkin Publishing, 1995Availability: Items available for loan: [Call number: 658.8005 M345 1995] (1).
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14.
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International marketing / Pholip R. Cateora, John L.
by Cateora, Pholip R | Craham, John L. Edition: 12th ed.Material type: Book Publisher: Boston : McGrow-Hill / Irwin, 2005Availability: Items available for loan: [Call number: 658.84 C283i 2005] (3).
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15.
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International business : a strategic approach / Alan M. Rugman, Richard M. Hodgetts
by Rugman, Alan M | Hodgetts, Richard M. Edition: 1st ed.Material type: Book Publisher: New York : McGraw-Hill, 1995Availability: Items available for loan: [Call number: 658.049 R928i 1995] (1).
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16.
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International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham
by Meloan, Taylor W | Graham, John L. Edition: 2ndMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.848 M528i 1998] (1).
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17.
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Corporate Realities and Environmental Truths: strategies for leading your business in the environmental era / Steven J. Bennett, Richard Freierman, Stephen George
by Bennett, Steven J | Freierman, Richard | George, Stephen. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley and Sons, 1993Availability: Items available for loan: [Call number: 658.408 S471c 1993] (1).
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18.
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 7thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 659.1 A681c 1999] (1).
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19.
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Contemporary advertising / William F. Arens
by Arens, William F. Edition: 8thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2002Availability: Items available for loan: [Call number: 659.1 A681c 2002] (1). Checked out (1).
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20.
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Contemporary advertising /
by Arens, William F. Edition: 10th ed. Material type: Book Publisher: Boston : McGraw-Hill/Irwin, 2006Availability: Items available for loan: [Call number: 659.1 A681c 2006] (1).
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