CIU Library and Learning Resources Centre (LLRC)

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1. Selling today : building quality partnerships / Gerald L. Manning, Barry L. Reece

by Manning, Gerald L | Reece, Barry L.

Edition: 8thMaterial type: book Book Publisher: Delhi : Pearson Education Asia, 2001Availability: Items available for loan: [Call number: 658.81 M283s] (1).

2. Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni

by Still, Richard R | Cundiff, Edward W | Govoni, Norman A.P.

Edition: 5thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8100722 S857s 1999] (1). Checked out (1).

3. Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 8thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8001 K87p 1999] (9). Checked out (2).

4. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin, 2004Availability: Items available for loan: [Call number: 658.8 B368m 2004] (2).

5. Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch

by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.

Edition: 5thMaterial type: book Book Publisher: New York : G lencoe / McGraw-Hill, 1995Availability: Items available for loan: [Call number: 658.8 M398m] (3).

6. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O.C.

Edition: 9thMaterial type: book Book Publisher: Boston : Houghton Mifflin, 1995Availability: Items available for loan: [Call number: 658.8 P945m 1995] (4). Withdrawn (6).

7. Instructor's manual to accompany fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker

by Stanton, William J | Etzel, Michael J | Walker, Bruce J.

Edition: 10thMaterial type: book Book Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: [Call number: 658.80076 S792i] (1).

8. Contemporary marketing : wired / Louis E. Boone, David L. Kurtz

by Boone, Louis E | Kurtz, David L.

Edition: 9thMaterial type: book Book Publisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998Availability: Items available for loan: [Call number: 658.8 B724c] (1).

9. Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy

by Perreault, William D | McCarthy, E.Jerome.

Edition: 2ndMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin, 1999Availability: Items available for loan: [Call number: 658.4 P455b] (2).

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