CIU Library and Learning Resources Centre (LLRC)

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101. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin, 2004Availability: Items available for loan: [Call number: 658.8 B368m 2004] (2).

102. Marketing : practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch

by Mason, Ralph E | Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.

Edition: 5thMaterial type: book Book Publisher: New York : G lencoe / McGraw-Hill, 1995Availability: Items available for loan: [Call number: 658.8 M398m] (3).

103. Marketing plans : how to prepare them, how to use them / Malcolm McDonald

by McDonald, Malcolm.

Edition: 4thMaterial type: book Book Publisher: New Delhi : Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 M135m 1999] (1).

104. The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, John Bradley

by Dibb, Sally | Simkin, Lyndon | Bradley, John.

Edition: 1st ed.Material type: book Book Publisher: London : Routledge, 1996Availability: Items available for loan: [Call number: 658.802 D543m] (1).

105. Marketing of agricultural products / Richard L. Kohls, Joseph N. Uhl

by Kohls, Richard L | Uhl, Joseph N.

Edition: 9th ed.Material type: book Book Publisher: New Delhi : Prentice Hall of India, 2002Availability: Items available for loan: [Call number: 658.84 K79m 2002] (1).

106. Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8 L728m 1999] (1).

107. Marketing mix decisions : new perspectives and practices / editors Roger A. Kerin, Rob O'Regan.

by Kerin, Roger A | O'Regan, Rob.

Material type: book Book Publisher: Chicago, Ill. : American Marketing Association, c2008Online access: Click here to access online Availability: Items available for loan: [Call number: 658.8 K39m 2008] (1).

108. Marketing Mangement: a south asian prespective / Philip Kotler,, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha

by Kotler,, Philip | Keller, Kevin Lane | ; Koshy, Abraham | Jha, Mithileshwar.

Edition: 13th ed.Material type: book Book Publisher: New Delhi : Pearson and Prentice Hall of India, 2009Availability: Items available for loan: [Call number: 658.8 K848m 2009] (2).

109. Marketing management : With Cases / Philip Kotler : Kevin Lane Keller

by Kotler,, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: book Book Publisher: New Delhi : Pearson, 2016Availability: Items available for loan: [Call number: 658.8 K87m 2016] (2). Checked out (1).

110. Marketing management : text and cases / Rajagopal

by Rajagopal.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Vikas Publishing House, 2000Availability: Items available for loan: [Call number: 658.8 R149m] (1).

111. Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons

by Dalrymple, Douglas J | Parsons, Leonard J.

Edition: 7thMaterial type: book Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.8 D151m] (1).

112. Marketing management : text and cases / Robert J. Dolan

by Dolan, Robert J.

Edition: 1st ed.Material type: book Book Publisher: Boston : McGraw-Hill /Irwin , 2002Availability: Items available for loan: [Call number: 658.8 D659m] (2).

113. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.800722 P478m 1998] (1).

114. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 6thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m 2001] (1).

115. Marketing management handbook

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Global Books Subscription Services, 1998Availability: Items available for loan: [Call number: 658.8 M345 1998] (1).

116. Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich

by Reich, Allen Z.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1997Availability: Items available for loan: [Call number: 647.940688 R347m] (1).

117. Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 1st ed.Material type: book Book Publisher: Reading, Massachusetts : Addison-Wesley, 1999Availability: No items available Checked out (1).

118. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Edition: 9thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1998Availability: Items available for loan: [Call number: 658.8 K87m 1998] (4). Lost (1).

119. Marketing management : an international perspective / edited by Kamran Kashani, Domonique Turpin

by Turpin, Domonique, ed.

Edition: 1st ed.Material type: book Book Publisher: Hampshire : Macmillan Business, 1999Availability: Items available for loan: [Call number: 658.8 M345 1999] (1).

120. Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 1st ed.Material type: book Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.8 K87m 1996] (3).

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