CIU Library and Learning Resources Centre (LLRC)

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21. Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan

by Fifield, Paul | Gilligan, Colin.

Edition: 1st ed.Material type: book Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.8 F469s 1996] (1).

22. Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Edition: 1st ed.Material type: book Book Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: [Call number: 658.802 B786s 1992] (1).

23. Strategic marketing / David W. Cravens

by Cravens, David W.

Edition: 6thMaterial type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2000Availability: Items available for loan: [Call number: 658.8020722 C898s 2000] (1).

24. Strategic communications management : making public relations work / John White, Laura Mazur

by White, John | Mazur, Laura.

Edition: 1st ed.Material type: book Book Publisher: Hyderabad : Universities Press, 1995Availability: No items available Lost (1).

25. Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

by Keller, Kevin Lane.

Edition: 2nd ed.Material type: book Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s 2003] (3). Checked out (2).

26. Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes

by Schultz, Don E | Barnes, Beth E.

Edition: 5thMaterial type: book Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s 2001] (1).

27. Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes

by Schultz, Don E | Barnes, Beth E.

Edition: 4thMaterial type: book Book Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Availability: Items available for loan: [Call number: 659.113 S387s 1995] (1).

28. Starting a Business all-in-one for Dummies /

by Allen, Kathleen R.

Material type: book Book Publisher: USA: Wiley, 2015Availability: Items available for loan: [Call number: 658.4012 A417s 2015] (1).

29. Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media /

by Evans, Liana Li.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Pearson Education, 2011Availability: Items available for loan: [Call number: 658.872 E92s 2011] (2).

30. Smart strategies for growing your business / Terri Lonier

by Lonier, Terri.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1999Availability: Items available for loan: [Call number: 658.4012 L861s 1999] (3).

31. Small business management : an entrepreneurial emphasis / Justin G. Longenecker, Carlos W. Moore, J. William Petty

by Longenecker, Justin G | Moore, Carlos W | Petty, J. William.

Edition: 11thMaterial type: book Book Publisher: Cincinnati : South-Western College Publishing, 2000Availability: Items available for loan: [Call number: 658.022 L852s 2000] (2).

32. Small business management : a guide to entrepreneurship / Nicholas Siropolis

by Siropolis, Nicholas.

Edition: 5thMaterial type: book Book Publisher: Boston : Houghton Mifflin, 1994Availability: Items available for loan: [Call number: 658.022 S619s 1994] (5).

33. Small Business Guides: starting your business / Peter Hingston

by Hingston, Peter.

Edition: 1st Edition Material type: book Book Publisher: London : Dorling Kindersley, 2001Availability: Items available for loan: [Call number: 650 P478s 2001] (1).

34. Simple ways to make your customers happy / Promod Batra

by Batra, Promod.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Think Inc / Promod Batra, 2000Availability: No items available Lost (1).

35. The Silent Salesmen: Guaranteed strategies for increasing sales and profits using promotional products / Carson, Mitch

by Carson, Mitch.

Edition: 1st ed.Material type: book Book Publisher: New Jersey : John Wiley, 2009Availability: Items available for loan: [Call number: 658.8 C321s] (2).

36. A short course in international business culture / Charles Mitchell

by Mitchell, Charles.

Edition: 1st ed.Material type: book Book Publisher: California : World Trade Press, 2000Availability: Items available for loan: [Call number: 658.049 M681s 2000] (1).

37. A short course in interantional marketing : approaching and penetrating the global market place / Jeffrey Edmund Curry

by Curry, Jeffrey Edmund.

Edition: 1st ed.Material type: book Book Publisher: California : World Trade Press, 1999Availability: Items available for loan: [Call number: 658.848 C976s 1999] (1).

38. Services martketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Tata/McGraw-Hill, 2001Availability: No items available Lost (1).

39. Services marketing : people, technology, strategy / Christopher Lovelock

by Lovelock, Christopher.

Edition: 4thMaterial type: book Book Publisher: Delhi : Addison Wesley Longman, 2001Availability: Items available for loan: [Call number: 658.8 L899s 2001] (3).

40. Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2ndMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: No items available Checked out (2).

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