CIU Library and Learning Resources Centre (LLRC)

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1. Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh

by Nickels, William G | McHugh, James M | McHugh, Susan M.

Edition: 4thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 650 N632u 1997] (1). Checked out (2).

2. Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh

by Nickels, William G | McHugh, James M | McHugh, Susan M.

Edition: 8th ed.Material type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2008Availability: No items available Checked out (1).

3. Understanding Business /

by Nickels, William G. James M. McHugh Susan M. McHugh.

Edition: 9th ed.Material type: book Book Publisher: India : McGraw-Hill, 2010Availability: No items available Checked out (4).

4. Study guide for use with understanding business / Barbara Barrett

by Barrett, Barbara.

Edition: 4thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1996Availability: Items available for loan: [Call number: 650.076 B274s 1996] (3).

5. Services marketing / David L. Kurtz, Kenneth E. Clow

by Kurtz, David L | Clow, Kenneth E.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.8 K97s] (3).

6. Principles of Marketing: a south asian prespective / Philip Kotler,, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque

by Kotler,, Philip | Armstrong, Gary | Agnihotri, Prafulla Y | Haque, Ehsan ul.

Edition: 13 th Ed.Material type: book Book Publisher: Delhi : Pearson, 2010Availability: Items available for loan: [Call number: 658.8001 K87p] (4). Checked out (2).

7. Modern marketing management / M. Govindarajan

by Govindarajan, M.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Narosa Publishing, 1999Availability: Items available for loan: [Call number: 658.8 G721m 1999] (1).

8. The marketing planning workbook : effective marketing for marketing managers / Sally Dibb, Lyndon Simkin, John Bradley

by Dibb, Sally | Simkin, Lyndon | Bradley, John.

Edition: 1st ed.Material type: book Book Publisher: London : Routledge, 1996Availability: Items available for loan: [Call number: 658.802 D543m] (1).

9. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 10thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.8 K87m] (1).

10. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: Delhi : Pearson Education (Singapore), 2003Availability: Items available for loan: [Call number: 658.8 K87m 2003] (1). Checked out (1).

11. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O.C.

Edition: 9thMaterial type: book Book Publisher: Boston : Houghton Mifflin, 1995Availability: Items available for loan: [Call number: 658.8 P945m 1995] (4). Withdrawn (6).

12. Marketing : best practices / Michael R. Czinkota

by Czinkota, Michael R., (et al.).

Edition: 1st ed.Material type: book Book Publisher: Fort Worth : Dryden Press, 2000Availability: Items available for loan: [Call number: 658.8 C998m 2000] (1).

13. Marketing / Steven J. Skinner

by Skinner, Steven J.

Edition: 1st ed.Material type: book Book Publisher: Boston : Houghton Mifflin, 1990Availability: Items available for loan: [Call number: 658.8 S698m] (1).

14. Managing services / Alan Nankervis, John Milton Smith, Tadayuki Miyamoto, Ruth Taylor

by Nankervis, Alan | Smith, John Milton | Miyamoto, Tadayuki | Taylor, Ruth.

Edition: Ist ed.Material type: book Book Publisher: Cambridge : Cambridge University press, 2005Availability: Items available for loan: [Call number: 658.00994 N182m 2005] (1).

15. An Introduction to Business Ethics / Joseph Desjardins

by Desjardins, Joseph.

Edition: 3rd ed.Material type: book Book Publisher: Boston : McGrow-Hill Higher Education, 2009Availability: Items available for loan: [Call number: 174.4 D459i 2009] (2).

16. International marketing and export management / Gerald Albaum, Jesper Strandskov, Edwin Duerr

by Albaum, Gerald | Strandskov, Jesper | Duerr, Edwin.

Edition: 4thMaterial type: book Book Publisher: Harlow, England : Financial Times / Prentice-Hall, 2002Availability: Items available for loan: [Call number: 658.848 A326i 2002] (1).

17. International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka A.

Edition: 5thMaterial type: book Book Publisher: Fort Worth : Harcourt Brace College Publishers, 1998Availability: Items available for loan: [Call number: 658.848 C998i 1998] (1).

18. International marketing / Vern Terpstra, Ravi Sarathy

by Terpstra, Vern | Sarathy, Ravi.

Edition: 8thMaterial type: book Book Publisher: Delhi : Harcourt College Publishers Availability: Items available for loan: [Call number: 658.848 T322i] (1).

19. International marketing / Michael R. Czinkota, Ilkka Ronkainen

by Czinkota, Michael R | Ronkainen, Ilkka.

Edition: 7thMaterial type: book Book Publisher: Australia : Thomson Learning, 2004Availability: No items available Checked out (2).

20. International Business: test and cases / Sanjay Misra, Yadav P.K.

by Misra, Sanjay | Yadav P.K.

Edition: 1st EditionMaterial type: book Book Publisher: New Delhi : PHI Learning Private Ltd., 2009Availability: Items available for loan: [Call number: 658.049 M678i 2009] (1).

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