CIU Library and Learning Resources Centre (LLRC)

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121. Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Mullins, John | Larreche, Jean-Claude.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: No items available

122. Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Edition: 5thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2005Availability: Items available for loan: [Call number: 658.8 B789m] (1).

123. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Edition: 2ndMaterial type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B789m 1995] (3). Withdrawn (12).

124. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 10thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.8 K87m] (1).

125. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 K87m] (2). Lost (1).

126. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: Delhi : Pearson Education (Singapore), 2003Availability: Items available for loan: [Call number: 658.8 K87m 2003] (1). Checked out (1).

127. Marketing management / Philip Kotler,, Kevin Lane Keller

by Kotler,, Philip | Keller, Kevin Lane.

Edition: 12 ed.Material type: book Book Publisher: New Delhi : Prentice Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K848m 2006] (4). Checked out (1).

128. Marketing in the new millennium : issues and challenges / edited by Mohammed Solaiman

Edition: 1st ed.Material type: book Book Publisher: Chittagong : Star Publications, 2003Availability: Items available for loan: [Call number: 658.8 M345] (2).

129. Marketing in the new millennium : 36 trends that will change business and marketing / M.J. Xavier

by Xavier, M.J.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Vikas Publishing House, 2000Availability: Items available for loan: [Call number: 658.8 X3m 2000] (1).

130. The marketing game / Charlotte H. Mason, William D. Perreault

by Mason, Charlotte H | Perreault, William D.

Edition: 2ndMaterial type: book Book Publisher: Boston : Irwin / McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.8 M398m] (1).

131. Marketing for Hospitality and Tourism /

by Philip Kotler : John T. Bowen : James C. Makens : Seyhmus Baloglu.

Edition: Seventh edition.Material type: book Book Availability: Items available for loan: [Call number: 647.940988 K87m 2018] (4). Checked out (1).

132. Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A.

Edition: 2ndMaterial type: book Book Publisher: New York : Glencoe / Mc Graw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 F222m] (2).

133. Marketing essentials / Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk

by Ferese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A.

Edition: 1st ed.Material type: book Book Publisher: New York : Glencoe/McGraw-Hill, 2003Availability: Items available for loan: [Call number: 658.8 F222m 2003] (2).

134. Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul.

Edition: 1st ed.Material type: book Book Publisher: Burr Ridge, Illinois : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 C563m 1995] (3).

135. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O.C.

Edition: 9thMaterial type: book Book Publisher: Boston : Houghton Mifflin, 1995Availability: Items available for loan: [Call number: 658.8 P945m 1995] (4). Withdrawn (6).

136. Marketing communications strategy 1996-1997 / Tony Yeshin

by Yeshin, Tony.

Edition: 1st ed.Material type: book Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.802 Y47m 1996] (1).

137. Marketing communication / Jim Blythe

by Blythe, Jim.

Edition: 1st ed.Material type: book Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.802 B661m 2000] (1).

138. Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I El-Ansary

by Coughlan, Anne T | Anderson, Erin | Stern, Louis W | El-Ansary, Adel I.

Edition: 6thMaterial type: book Book Publisher: Nre Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.84 C854m] (2).

139. The marketing challenge / Laura Mazur, Annik Hogg

by Mazur, Laura | Hogg, Annik.

Edition: 1st ed.Material type: book Book Publisher: Hyderabad : Universities Press, 1993Availability: Items available for loan: [Call number: 658.8 M475m] (1).

140. Marketing : best practices / Michael R. Czinkota

by Czinkota, Michael R., (et al.).

Edition: 1st ed.Material type: book Book Publisher: Fort Worth : Dryden Press, 2000Availability: Items available for loan: [Call number: 658.8 C998m 2000] (1).

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