|
|
21.
|
The new positioning : the latest on the world's no 1 business strategy / Jack Trout
by Trout, Jack. Edition: 1st ed.Material type:  Book Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: [Call number: 659.1 T859n] (1).
|
|
|
22.
|
The media of mass communication / John Vivian
by Vivian, John. Edition: 4thMaterial type: Book Publisher: Boston : Allyn and Bacon, 1997Availability: Items available for loan: [Call number: 302.2 V858m 1997] (1).
|
|
|
23.
|
Mass media in a changing world: history, industry and contriversy / George Rodman
by Rodman, George. Edition: 1st ed.Material type: Book Publisher: Boston : Mcgrow-Hill Higher Education, 2006Availability: Items available for loan: [Call number: 302.23 R693m 2006] (3).
|
|
|
24.
|
Marketing research : text and cases / harper W. Boyd, Ralph Westfall, Stanley F. Stasch
by Boyd, harper W | Westfall, Ralph | Stasch, Stanley F. Edition: 7thMaterial type: Book Publisher: Delhi : A.I.T.B.S., 1999Availability: Items available for loan: [Call number: 658.830722 B789m 1999] (1).
|
|
|
25.
|
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
by Kinnear, Thomas C | Taylor, James R. Edition: 5thMaterial type: Book Publisher: New York : McGraw-Hill, 1996Availability: Items available for loan: [Call number: 658.83 K51m 1996] (1).
|
|
|
26.
|
Marketing research / G.C. Beri
by Beri, G.C. Edition: 2ndMaterial type: Book Publisher: New Delhi : Tata McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.83 B511m 1997] (1).
|
|
|
27.
|
Marketing research / Peter Chisnall
by Chisnall, Peter. Edition: 7thMaterial type: Book Publisher: London : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.83 C542m] (1).
|
|
|
28.
|
Marketing plans : how to prepare them, how to use them / Malcolm McDonald
by McDonald, Malcolm. Edition: 4thMaterial type: Book Publisher: New Delhi : Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 M135m 1999] (1).
|
|
|
29.
|
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
by Lilien, Gary L | Kotler, Philip | Moorthy, K. Sridhar. Edition: 1st ed.Material type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8 L728m 1999] (1).
|
|
|
30.
|
Marketing management : text and cases / Rajagopal
by Rajagopal. Edition: 1st ed.Material type: Book Publisher: New Delhi : Vikas Publishing House, 2000Availability: Items available for loan: [Call number: 658.8 R149m] (1).
|
|
|
31.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H. Edition: 5thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.800722 P478m 1998] (1).
|
|
|
32.
|
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H. Edition: 6thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m 2001] (1).
|
|
|
33.
|
Marketing management : analysis, planning, implementation, and control / Philip Kotler
by Kotler, Philip. Edition: 9thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1998Availability: Items available for loan: [Call number: 658.8 K87m 1998] (4). Lost (1).
|
|
|
34.
|
Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong. Edition: 1st ed.Material type: Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.8 K87m 1996] (3).
|
|
|
35.
|
Marketing in the new millennium : 36 trends that will change business and marketing / M.J. Xavier
by Xavier, M.J. Edition: 1st ed.Material type: Book Publisher: New Delhi : Vikas Publishing House, 2000Availability: Items available for loan: [Call number: 658.8 X3m 2000] (1).
|
|
|
36.
|
Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
by Farese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A. Edition: 2ndMaterial type: Book Publisher: New York : Glencoe / Mc Graw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 F222m] (2).
|
|
|
37.
|
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell
by Pride, William M | Ferrell, O.C. Edition: 9thMaterial type: Book Publisher: Boston : Houghton Mifflin, 1995Availability: Items available for loan: [Call number: 658.8 P945m 1995] (4). Withdrawn (6).
|
|
|
38.
|
Marketing communication / Jim Blythe
by Blythe, Jim. Edition: 1st ed.Material type: Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.802 B661m 2000] (1).
|
|
|
39.
|
Marketing / Steven J. Skinner
by Skinner, Steven J. Edition: 1st ed.Material type: Book Publisher: Boston : Houghton Mifflin, 1990Availability: Items available for loan: [Call number: 658.8 S698m] (1).
|
|
|
40.
|
Managerial economics / Joel Dean
by Dean, Joel. Edition: 1st ed.Material type: Book Publisher: New Delhi : Prentice -Hall of India, 1951Availability: Items available for loan: [Call number: 338.5024658 D281m 1951] (1).
|
