CIU Library and Learning Resources Centre (LLRC)

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201. Marketing management handbook

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Global Books Subscription Services, 1998Availability: Items available for loan: [Call number: 658.8 M345 1998] (1).

202. Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich

by Reich, Allen Z.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1997Availability: Items available for loan: [Call number: 647.940688 R347m] (1).

203. Marketing management and strategy : marketing engineering applications / Gary L. Lilien, Arvind Rangaswamy

by Lilien, Gary L | Rangaswamy, Arvind.

Edition: 1st ed.Material type: book Book Publisher: Reading, Massachusetts : Addison-Wesley, 1999Availability: No items available Checked out (1).

204. Marketing management : analysis, planning, implementation, and control / Philip Kotler

by Kotler, Philip.

Edition: 9thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1998Availability: Items available for loan: [Call number: 658.8 K87m 1998] (4). Lost (1).

205. Marketing management : an international perspective / edited by Kamran Kashani, Domonique Turpin

by Turpin, Domonique, ed.

Edition: 1st ed.Material type: book Book Publisher: Hampshire : Macmillan Business, 1999Availability: Items available for loan: [Call number: 658.8 M345 1999] (1).

206. Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 1st ed.Material type: book Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.8 K87m 1996] (3).

207. Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Mullins, John | Larreche, Jean-Claude.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: No items available

208. Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche

by Mullins, John W | Walker, Orville C | Boyd, Harper W | Larreche, Jean-Claude.

Edition: 5thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2005Availability: Items available for loan: [Call number: 658.8 B789m] (1).

209. Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Edition: 2ndMaterial type: book Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B789m 1995] (3). Withdrawn (12).

210. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 10thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.8 K87m] (1).

211. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.8 K87m] (2). Lost (1).

212. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 11thMaterial type: book Book Publisher: Delhi : Pearson Education (Singapore), 2003Availability: Items available for loan: [Call number: 658.8 K87m 2003] (1). Checked out (1).

213. Marketing management / Philip Kotler,, Kevin Lane Keller

by Kotler,, Philip | Keller, Kevin Lane.

Edition: 12 ed.Material type: book Book Publisher: New Delhi : Prentice Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K848m 2006] (4). Checked out (1).

214. Marketing in the new millennium : issues and challenges / edited by Mohammed Solaiman

Edition: 1st ed.Material type: book Book Publisher: Chittagong : Star Publications, 2003Availability: Items available for loan: [Call number: 658.8 M345] (2).

215. Marketing in the new millennium : 36 trends that will change business and marketing / M.J. Xavier

by Xavier, M.J.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Vikas Publishing House, 2000Availability: Items available for loan: [Call number: 658.8 X3m 2000] (1).

216. The marketing game / Charlotte H. Mason, William D. Perreault

by Mason, Charlotte H | Perreault, William D.

Edition: 2ndMaterial type: book Book Publisher: Boston : Irwin / McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.8 M398m] (1).

217. Marketing for Hospitality and Tourism /

by Philip Kotler : John T. Bowen : James C. Makens : Seyhmus Baloglu.

Edition: Seventh edition.Material type: book Book Availability: Items available for loan: [Call number: 647.940988 K87m 2018] (4). Checked out (1).

218. Marketing essentials / Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk

by Farese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A.

Edition: 2ndMaterial type: book Book Publisher: New York : Glencoe / Mc Graw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 F222m] (2).

219. Marketing essentials / Lois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk

by Ferese, Lois Schneider | Kimbrell, Grady | Woloszyk, Carl A.

Edition: 1st ed.Material type: book Book Publisher: New York : Glencoe/McGraw-Hill, 2003Availability: Items available for loan: [Call number: 658.8 F222m 2003] (2).

220. Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter

by Churchill, Gilbert A | Peter, J. Paul.

Edition: 1st ed.Material type: book Book Publisher: Burr Ridge, Illinois : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 C563m 1995] (3).

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