CIU Library and Learning Resources Centre (LLRC)

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221. Marketing : concepts and strategies / William M. Pride, O.C. Ferrell

by Pride, William M | Ferrell, O.C.

Edition: 9thMaterial type: book Book Publisher: Boston : Houghton Mifflin, 1995Availability: Items available for loan: [Call number: 658.8 P945m 1995] (4). Withdrawn (6).

222. Marketing communications strategy 1996-1997 / Tony Yeshin

by Yeshin, Tony.

Edition: 1st ed.Material type: book Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.802 Y47m 1996] (1).

223. Marketing communication / Jim Blythe

by Blythe, Jim.

Edition: 1st ed.Material type: book Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.802 B661m 2000] (1).

224. Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I El-Ansary

by Coughlan, Anne T | Anderson, Erin | Stern, Louis W | El-Ansary, Adel I.

Edition: 6thMaterial type: book Book Publisher: Nre Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.84 C854m] (2).

225. The marketing challenge / Laura Mazur, Annik Hogg

by Mazur, Laura | Hogg, Annik.

Edition: 1st ed.Material type: book Book Publisher: Hyderabad : Universities Press, 1993Availability: Items available for loan: [Call number: 658.8 M475m] (1).

226. Marketing : best practices / Michael R. Czinkota

by Czinkota, Michael R., (et al.).

Edition: 1st ed.Material type: book Book Publisher: Fort Worth : Dryden Press, 2000Availability: Items available for loan: [Call number: 658.8 C998m 2000] (1).

227. Marketing Automation : Practical Steps to more effective direct marketing / LeSueur, Jeff

by LeSueur, Jeff.

Edition: 1st ed.Material type: book Book Publisher: New Jersey : John Wiley, 2007Availability: Items available for loan: [Call number: 658.8 L644m] (2).

228. Marketing 98/99 / edited by John E. Richardson

Edition: 20thMaterial type: book Book Publisher: Guilford, Conn. : Dushkin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.8005 M345 1998] (3).

229. Marketing 95/96 / edited by John E. Richardson

Edition: 17thMaterial type: book Book Publisher: Guilford, Conn. : Dushkin Publishing, 1995Availability: Items available for loan: [Call number: 658.8005 M345 1995] (1).

230. Marketing 1999/2000 / edited by John E. Richardson

Edition: 1st ed.Material type: book Book Publisher: Guilford : Dushkin / McGraw-Hill, 1999Availability: Items available for loan: [Call number: 658.8 M345] (1).

231. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 11thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 E83m 1997] (3).

232. Marketing / Eric N. Berkowitz, Roger A. Kerin, Steven W. Hartley, William Rudelius

by Berkowitz, Eric N | Kerin, Roger A | Hartley, Steven W | Rudelius, William.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.8 B513m 1997] (4).

233. Marketing / Steven J. Skinner

by Skinner, Steven J.

Edition: 1st ed.Material type: book Book Publisher: Boston : Houghton Mifflin, 1990Availability: Items available for loan: [Call number: 658.8 S698m] (1).

234. Marketing : Planning, implementation and control / William M. Pride, O. C. Ferrell.

by Pride, William M | Ferrell, O. C.

Material type: book Book Publisher: New delhi : Cengage Learning, 2010Availability: Items available for loan: [Call number: 658.8 P947m 2010] (1).

235. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton

by Etzel, Michael J | Walker, Bruce J | Stanton, William J.

Edition: 13th ed. Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2004Availability: Items available for loan: [Call number: 658.8 E83m 2004] (1).

236. Managing with wisdom / Jack H. Grossman

by Grossman, Jack H.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : UBS Publishers', 1996Availability: Items available for loan: [Call number: 658.8 G878m 1996] (1).

237. Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman

by Bateson, John E.G | Hoffman, K. Douglas.

Edition: 4thMaterial type: book Book Publisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999Availability: Items available for loan: [Call number: 658.8 B329m] (1).

238. Managing services / Alan Nankervis, John Milton Smith, Tadayuki Miyamoto, Ruth Taylor

by Nankervis, Alan | Smith, John Milton | Miyamoto, Tadayuki | Taylor, Ruth.

Edition: Ist ed.Material type: book Book Publisher: Cambridge : Cambridge University press, 2005Availability: Items available for loan: [Call number: 658.00994 N182m 2005] (1).

239. Managing credit risk in corporate bond portfolios : a practitioner's guide / Srichander Ramaswamy

by Ramaswamy, Srichander.

Edition: 1st ed.Material type: book Book Publisher: New Jersey : John Wiley, 2004Availability: Items available for loan: [Call number: 332.63234 R165m 2004] (2).

240. Managing channels of distribution : the marketing executive's complete guide / Kenneth Rolnicki

by Rolnicki, Kenneth.

Edition: 1st ed.Material type: book Book Publisher: New York : American management association, 1998Availability: Items available for loan: [Call number: 658.84 R755m] (2). Checked out (1).

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