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241.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry C. Edition: 4thMaterial type:  Book Publisher: Boston : Irwin/McGraw-Hill, 1996Availability: Items available for loan: [Call number: 658.8342 P478c 1996] (3).
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242.
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
by Peter, J. Paul | Olson, Jerry C. Edition: 5thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 658.8342 P478c 1999] (1).
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243.
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Consumer behavior and marketing strategy / J.Paul Peter, Jerry C. Olson
by Peter, J.Paul | Olson, Jerry C. Edition: 6thMaterial type: Book Publisher: Boston : Irwin / McGraw-Hill, 2002Availability: Items available for loan: [Call number: 658.8342 P478c 2002] (1).
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244.
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Cases in marketing management and strategy : an Asia-Pacific perspective / John A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan
by Quelch, John A | Leong, Siew Meng | Ang, Swee Hoon | Tan, Chin Tiong. Edition: 1st ed.Material type: Book Publisher: London : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.800722 Q3c 1996] (1).
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245.
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Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul
by Guiltinan, Joseph P | Paul, Gordon W. Edition: 1st ed.Material type: Book Publisher: New York : McGraw-Hill, 1991Availability: Items available for loan: [Call number: 658.800722 G953c 1991] (2).
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246.
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Cases in marketing management / Kenneth Bernhardt, Thomas C. Kinnear
by Bernhardt, Kenneth | Kinnear, Thomas C. Edition: 7thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: No items available Checked out (1).
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247.
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Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe
by Quelch, John A | Kashani, Kamran | Vandermerwe, Sandra. Edition: 1st ed.Material type: Book Publisher: Boston, Mass. : Irwin/McGraw-Hill, 1994Availability: Items available for loan: [Call number: 658.800940722 Q3c 1994] (2).
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248.
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Cases in electronic commerce / Sid L. Huff, Michael Wade, Scott Schneberger, Peter Newson
by Huff, Sid L | Wade, Michael | Schneberger, Scott | Newson, Peter. Edition: 1st ed.Material type: Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.050722 H889c 2000] (1).
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249.
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Careers in management / M.D. Jitendra
by Jitendra, M.D. Edition: 1st ed.Material type: Book Publisher: New Delhi : Commonwealth Publishers, 1999Availability: Items available for loan: [Call number: 658 J61c 1999] (3).
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250.
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Buying trances: a new psychology of sales and marketing / Joe, Vitale
by Joe, Vitale. Edition: 1st ed.Material type: Book Publisher: New Jersey : John Wiley, 2007Availability: Items available for loan: [Call number: 658.8001 V836b] (2).
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251.
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Business plan in a day : get it done right, get it done fast / Rhonda Abrams
by Abrams, Rhonda. Edition: 1st ed.Material type: Book Publisher: New Delhi : Prentice-Hall of India, 2005Availability: Items available for loan: [Call number: 658.4012 A161b 2005] (1).
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252.
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Business math / Lloyd D. Brooks
by Brooks, Lloyd D. Edition: 3rdMaterial type: Book Publisher: Delhi : A.I.T.B.S Publishers, 2000Availability: Items available for loan: [Call number: 510 B873b 2000] (1).
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253.
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Business for the 21st centure / Steven J. Skinner, John M. Ivancevich
by Skinner, Steven J | Ivancevich, John M. Edition: 1st ed.Material type: Book Publisher: Homewood, Ill. : Irwin, 2000Availability: Items available for loan: [Call number: 650 S628b 2000] (4). Checked out (1).
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254.
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Business communication and customer relations Edition: 1st ed.Material type: Book Publisher: Delhi : MacMillan, 2003Availability: Items available for loan: [Call number: 651.7 I39b] (1).
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255.
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Business / Ricky W. Griffin, Ronald J. Ebert
by Griffin, Ricky W | Ebert, Ronald J. Edition: 4thMaterial type: Book Publisher: New Jersey : Prentice-Hall International, 1996Availability: Items available for loan: [Call number: 650 G851b 1996] (1).
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256.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark. Edition: 1st ed.Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2011Availability: Items available for loan: [Call number: 658.827 T926b 2011] (1).
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257.
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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore Edition: 1st ed.Material type: Book Publisher: London : Profile Books, 1999Availability: Items available for loan: [Call number: 658.827 B817 1999] (1).
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258.
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The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
by Marconi, Joe. Edition: 1st ed.Material type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.827 M321b 2001] (2). Checked out (1).
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259.
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Brand management : Principles and Practices /
by Dutta, Kirti. Edition: 1st ed.Material type: Book Publisher: New Delhi : Oxford, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 D979b 2012] (6). Checked out (1).
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260.
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold
by Lindstrom, Martin | Seybold, Patricia B. Edition: 1st ed.Material type: Book Publisher: London : Kogan Page, 2003Availability: Items available for loan: [Call number: 658.834083 L748b 2003] (1).
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