CIU Library and Learning Resources Centre (LLRC)

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281. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Material type: book Book Publisher: New Delhi : Tata McGraw-Hill, 2004Availability: Items available for loan: [Call number: 659.1 B427a 2004] (2). Checked out (1).

282. Advertising and Promotion: an IMC approach / Terence A. Shimp

by Shimp, Terence A.

Edition: 1st. EditionMaterial type: book Book Publisher: India : South-Western Cengage learning, 2007Availability: Items available for loan: [Call number: 659.1 S555a 2007] (1).

283. Advertising / Frank Jefkins, Daniel Yadin

by Jefkins, Frank | Yadin, Daniel.

Edition: 4thMaterial type: book Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 659.1 J45a 2000] (3).
Lists:

284. Accounting for tastes / Gary S. Becker

by Becker, Gary S.

Edition: 1st ed.Material type: book Book Publisher: Cambridge : Harvard University Press, 1996Availability: Items available for loan: [Call number: 658.8343 B395a] (1).

285. The 1997 information please business almanac / edited by Seth Godin

Edition: 1st ed.Material type: book Book Publisher: Boston : Houghton Mifflin, 1996Availability: Items available for loan: [Call number: 650.05 I43 1996] (1).
Lists:

286. 18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor

by Kapoor, Jagdeep.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Response Book, 2003Availability: Items available for loan: [Call number: 658.827 K17b 2003] (2).

287. The 11 immutable laws of Internet branding / Al Ries and Laura Ries.

by Ries, Al | Ries, Laura.

Edition: 1st ed.Material type: book Book Publisher: London : Profile Books, c2000Other title: Eleven immutable laws of Internet branding.Availability: Items available for loan: [Call number: 658.827 R559i 2000] (1).

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