|
|
41.
|
Managerial economics / M.L. Jhingan, J.K. Stephen
by Jhingan, M.L | Stephen, J.K. Edition: 1st ed.Material type:  Book Publisher: Delhi : Vrinda Publication, 2006Availability: Items available for loan: [Call number: 338.5024658 J61m 2006] (1).
|
|
|
42.
|
Management ideas in action / Promod Batra, Deepak Mahendru
by Batra, Promod | Mahendru, Deepak. Edition: 1st ed.Material type: Book Publisher: New Delhi : Think Inc / Promod Batra, 2000Availability: Items available for loan: [Call number: 658 B328m] (1).
|
|
|
43.
|
Kleppner's advertising procedure / Thomas J. Russell, W. Ronald Lane
by Russell, Thomas J | Lane, W. Ronald. Edition: 13thMaterial type: Book Publisher: New Jersey : Prentice-Hall , 1996Availability: Items available for loan: [Call number: 659.1 R961k] (1).
|
|
|
44.
|
Introduction to media communication / Jay Black, Jennings Bryant, Susan Thompson
by Black, Jay | Bryant, Jennings | Thompson, Susan. Edition: 5thMaterial type: Book Publisher: Boston : McGraw-Hill , 1998Availability: Items available for loan: [Call number: 302.23 B627i] (1).
|
|
|
45.
|
International business law and its environment / Richard Schaffer, Beverley Earle, Filiberto Agusti
by Schaffer, Richard | Earle, Beverley | Agusti, Filiberto. Edition: 5thMaterial type: Book Publisher: Australia : West / Thomson Learning, 2001Availability: No items available Lost (1).
|
|
|
46.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 1st ed.Material type: Book Publisher: Delhi : Pearson Education (Singapore), 2002Availability: Items available for loan: [Call number: 658.802 C648i 2002] (1).
|
|
|
47.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
by Clow, Kenneth E | Baack, Donald. Edition: 2ndMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2004Availability: Items available for loan: [Call number: 658.802 C648i 2004] (5).
|
|
|
48.
|
Instructor's manual to accompany fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker
by Stanton, William J | Etzel, Michael J | Walker, Bruce J. Edition: 10thMaterial type: Book Publisher: New York : McGraw-Hill, 1994Availability: Items available for loan: [Call number: 658.80076 S792i] (1).
|
|
|
49.
|
Industrial organization : contemporary theory and practice / Lynne Pepall, Daniel J. Richards, George Norman
by Pepall, Lynne | Richards, Daniel J | Norman, George. Edition: 9thMaterial type: Book Publisher: Cincinnati : South-Western College Publishing , 1999Availability: No items available
|
|
|
50.
|
Increasing hits and selling more on your web site / Greg Helmstetter
by Helmstetter, Greg. Edition: 1st ed.Material type: Book Publisher: New York : Joh Wiley, 1997Availability: Items available for loan: [Call number: 658.800285 H481g] (1).
|
|
|
51.
|
How to write a marketing plan / John Westwood
by Westwood, John. Edition: 2ndMaterial type: Book Publisher: New Delhi : Kogan Page, 2000Availability: Items available for loan: [Call number: 658.802 W516h 2000] (3).
|
|
|
52.
|
Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
by Johansson, Johny K. Edition: 2ndMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.848 J65g 2000] (2).
|
|
|
53.
|
The fundamentals of advertising / John Wilmshurst, Adrian Mackay
by Wilmshurst, John | Mackay, Adrian. Edition: 2ndMaterial type: Book Publisher: Oxford : Butterworth / Heinemann, 1999Availability: Items available for loan: [Call number: 659.1 W743f] (1).
|
|
|
54.
|
English for business : marketing / Benedict Kruse, Bettijune Kruse
by Kruse, Benedict | Kruse, Bettijune. Edition: 1st ed.Material type: Book Publisher: New York : McGraw-Hill, 1976Availability: No items available Checked out (1).
|
|
|
55.
|
Economics for business / John Sloman, Mark Sutcliffe
by Sloman, John | Sutcliffe, Mark. Edition: 1st ed.Material type: Book Publisher: London : Prentice Hall Europe, 1998Availability: Items available for loan: [Call number: 338.7 S634e 1998] (1).
|
|
|
56.
|
The discourse of advertising / Guy Cook
by Cook, Guy. Edition: 2ndMaterial type: Book Publisher: London : Routledge, 2001Availability: Items available for loan: [Call number: 659.1014 C771d 2001] (1). Lost (1).
|
|
|
57.
|
Cybermarketing : how to use the internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi
by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar. Edition: 2ndMaterial type: Book Publisher: Oxford : Butterworth Heinemann, 2000Availability: Items available for loan: [Call number: 658.84 B583c 2000] (1).
|
|
|
58.
|
Contemporary marketing : wired / Louis E. Boone, David L. Kurtz
by Boone, Louis E | Kurtz, David L. Edition: 9thMaterial type: Book Publisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1998Availability: Items available for loan: [Call number: 658.8 B724c] (1).
|
|
|
59.
|
Contemporary advertising / William F. Arens
by Arens, William F. Edition: 7thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 659.1 A681c 1999] (1).
|
|
|
60.
|
Contemporary advertising / William F. Arens
by Arens, William F. Edition: 8thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2002Availability: Items available for loan: [Call number: 659.1 A681c 2002] (1). Checked out (1).
|
