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41.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithmal, Mary Jo Bitner
by Zeithmal, Valarie A | Bitner, Mary Jo. Edition: 3rdMaterial type:  Book Publisher: New Delhi : Tata McGraw-Hill Publishing, 2003Availability: Items available for loan: [Call number: 658.8 Z48s 2003] (2).
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42.
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Services marketing : integrating customer focus across the firm /
by Zeithmal, Valarie A.: Mary Jo Bitner : Dwayne D. Gremler : Ajay Pandit. Edition: 7th ed. Material type: Book Publisher: New Delhi : Tata McGraw-Hill Publishing, 2019Availability: Items available for loan: [Call number: 658.8 Z48s 2021] (3).
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43.
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Services marketing / David L. Kurtz, Kenneth E. Clow
by Kurtz, David L | Clow, Kenneth E. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 2002Availability: Items available for loan: [Call number: 658.8 K97s] (3).
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44.
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Services marketing / Helen Woodruffe
by Woodruffe, Helen. Edition: 1st ed.Material type: Book Publisher: Delhi : McMillan, 1992Availability: Items available for loan: [Call number: 658.8 W893s] (1).
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45.
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Services management and marketing : a customer relationship management approach / Christian Gronroos
by Gronroos, Christian. Edition: 2ndMaterial type: Book Publisher: Chichester : John Wiley, 2000Availability: Items available for loan: [Call number: 658.8 G876s 2000] (3).
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46.
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Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A.P. Govoni
by Still, Richard R | Cundiff, Edward W | Govoni, Norman A.P. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8100722 S857s 1999] (1). Checked out (1).
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47.
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Sales force management / Gilbert A. Churchill, Neil M. Ford, Orville C. Walker
by Churchill, Gilbert A | Ford, Neil M | Walker, Orville C. Edition: 5thMaterial type: Book Publisher: Chicago : Irwin, 1997Availability: Items available for loan: [Call number: 658.81 C563s 1997] (5).
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48.
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Retail marketing management / David Gilbert.
by Gilbert, David. Edition: 2nd ed.Material type: Book Publisher: New Delhi : Pearson Education, 2003Availability: Items available for loan: [Call number: 658.87 G464r 2003] (1). Lost (1).
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49.
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Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi
by Marconi, Joe. Edition: 1st ed.Material type: Book Publisher: Chicago : McGraw -Hill, 2002Availability: Items available for loan: [Call number: 659.285 M321r] (1).
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50.
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Relentless : the Japanese way of marketing / Johny K. Johansson, Ikujiro Nonaka
by Johansson, Johny K | Nonaka, Ikujiro. Edition: 1st ed.Material type: Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.800952 J65r 1996] (1).
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51.
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Profiting through association marketing / Gary C. Teagno
by Teagno, Gary C. Edition: 1st ed.Material type: Book Publisher: Burr Ridge, Ill. : Irwin, 1994Availability: Items available for loan: [Call number: 658.8 T253p 1994] (2).
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52.
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Professional sales management / Rolph E. Anderson, Joseph F. Hair, Alan J. Bush
by Anderson, Rolph E | Hair, Joseph F | Bush, Alan J. Edition: 2ndMaterial type: Book Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: [Call number: 658.81 A549p 1992] (1).
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53.
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The product manager's handbook : the complete product management resource / Linda Gorchels
by Gorchels, Linda. Edition: 2ndMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 658.5 G661p 2000] (2).
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54.
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Product managemnet / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 3rdMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2002Availability: Items available for loan: [Call number: 658.56 L533p] (1).
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55.
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Product management / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 4thMaterial type: Book Publisher: Boston : McGraw-Hill, 2005Availability: No items available Checked out (1).
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56.
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Product management / Donald R. Lahmann, Russell S. Winer
by Lahmann, Donald R | Winer, Russell S. Edition: 4thMaterial type: Book Publisher: Boston : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.56 L533p] (1).
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57.
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Product management / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 4thMaterial type: Book Publisher: Boston : McGraw-Hill, 2005Availability: Items available for loan: [Call number: 658.56 L533p] (1).
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58.
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Product design and test marketing of information products / services / Abhinandan K. Jain, B.H. Jajoo, Ashok Jambhekar, T.P. Rama Rao
by Jain, Abhinandan K | Jajoo, B.H | Jambhekar, Ashok | Rao, T.P. Rama. Edition: 1st ed.Material type: Book Publisher: New Delhi : Oxford and IBH Publishing, 1999Availability: Items available for loan: [Call number: 658.5 J25p 1999] (1).
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59.
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Pro-Active Management: how to improve your management performance / Neil M. Glass
by Glass, Neil M. Edition: 1st ed.Material type: Book Publisher: New Jersey : Nichols Publishing, 1991Availability: Items available for loan: [Call number: 658 N549p 1991] (1).
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60.
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Principles of services marketing / Adrian Palmer
by Palmer, Adrian. Edition: 3rdMaterial type: Book Publisher: London : McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P173p 2001] (2). Checked out (1). Lost (1).
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