CIU Library and Learning Resources Centre (LLRC)

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521. Auditing markets, products, and marketing plans : AMA marketing toolbox / David Parmerlee

by Parmerlee, David.

Edition: 1st ed.Material type: book Book Publisher: Lincolnwood : NTC Business Books, 2000Availability: Items available for loan: [Call number: 658.802 P254a] (2).

522. The asian marketing casebook / Noel Capon, Wilfried R. Vanhonacker

by Capon, Noel | Vanhonacker, Wilfried R.

Edition: 1st ed.Material type: book Book Publisher: Singapore : Prentice Hall, 1999Availability: Items available for loan: [Call number: 658.83950722 C246a 1999] (1).

523. Applied derivatives : options, futures, and swaps / Richard J. Rendleman

by Rendleman, Richard J.

Edition: 1st ed.Material type: book Book Publisher: Malden, M A : Blackwell Publishing, 2002Availability: Items available for loan: [Call number: 332.632 R397a 2002] (1).

524. Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 1st ed.Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: [Call number: 658.8 P455a 1999] (2).

525. Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

by Perreault, William D | McCarthy, E. Jerome.

Edition: 1st ed.Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P455a] (1).

526. Applications in basic marketing : clippings from the popular business press / William D. Perreault, E.Jerome McCarthy

by Perreault, William D | McCarthy, E.Jerome.

Edition: 1st ed.Material type: book Book Publisher: New York : McGraw-Hill / Irwin, 2002Availability: Items available for loan: [Call number: 658.8 P455a 2002] (1).

527. Annual editions : microeconomics 00 / 01 / edited by Don Cole

Edition: 1st ed.Material type: book Book Publisher: Guilford : Dushkin / McGraw-Hill, 2000Availability: Items available for loan: [Call number: 338.5 M626 2000] (2).

528. Annual editions : marketing 2000 /2001 / John E. Richardson

by Richardson, John E.

Edition: 22ndMaterial type: book Book Publisher: Guilford : Dushkin / McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.8 A615 2000] (2).

529. Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 5thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: Items available for loan: [Call number: 658.802 L523a] (1).

530. Alchemy of a leader : combining western and Japanese management skills to transform your company / John E. Rehfeld

by Rehfeld, John E.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1994Availability: Items available for loan: [Call number: 658 345a 1994] (1).

531. Agriculture in Bangladesh : performance problems and prospects / Mosharaff Hossain

by Hossain, Mosharaff.

Edition: 1st ed.Material type: book Book Publisher: Dhaka : University Press Limited, 1991Availability: Items available for loan: [Call number: 338.85492 H829a 1991] (1).
Lists:

532. Agriculture and the WTO : creating a trading system for development / edited by Merlinda Ingco, John D. Nash

by Nash, John D., ed.

Edition: 1st ed.Material type: book Book Publisher: Washington, d.C. : World Bank / Oxford University Press, 2004Availability: Items available for loan: [Call number: 380.141 A278] (1).

533. Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty

by Wells, William | Burnett, John | Moriarty, Sandra.

Edition: 5thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2000Availability: Items available for loan: [Call number: 659.1 W453a 2000] (2). Checked out (1). Lost (1).

534. Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a 1999] (2).

535. Advertising communications and promotion management / John R. Rossiter, Larry Percy

by Rossiter, John R | Percy, Larry.

Edition: 2ndMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin , 1997Availability: Items available for loan: [Call number: 659.1 R835a 1997] (2).

536. Advertising campaign strategy : a guide to marketing commpunication plan / Donald Parente

by Parente, Donald.

Edition: 2ndMaterial type: book Book Publisher: Fort Worth : Harcourt Brace College Publishers, 2000Availability: Items available for loan: [Call number: 659.113 P228a 2000] (2).

537. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 5thMaterial type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: No items available Checked out (1). Lost (1).

538. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 4thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 659.1 B427a] (1).

539. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Material type: book Book Publisher: New Delhi : Tata McGraw-Hill, 2004Availability: Items available for loan: [Call number: 659.1 B427a 2004] (2). Checked out (1).

540. Advertising and Promotion: an IMC approach / Terence A. Shimp

by Shimp, Terence A.

Edition: 1st. EditionMaterial type: book Book Publisher: India : South-Western Cengage learning, 2007Availability: Items available for loan: [Call number: 659.1 S555a 2007] (1).

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