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61.
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Contemporary advertising /
by Arens, William F. Edition: 10th ed. Material type:  Book Publisher: Boston : McGraw-Hill/Irwin, 2006Availability: Items available for loan: [Call number: 659.1 A681c 2006] (1).
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62.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark. Edition: 1st ed.Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2011Availability: Items available for loan: [Call number: 658.827 T926b 2011] (1).
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63.
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Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold
by Lindstrom, Martin | Seybold, Patricia B. Edition: 1st ed.Material type: Book Publisher: London : Kogan Page, 2003Availability: Items available for loan: [Call number: 658.834083 L748b 2003] (1).
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64.
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Basic marketing : principles and practice / Tom Cannon
by Cannon, Tom. Edition: 3rdMaterial type: Book Publisher: Delhi : A.I.T.B.S. Publishers Distributors, 1997Availability: Items available for loan: [Call number: 658.8 C226b] (1).
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65.
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Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
by Dalrymple, Douglas J | Parsons, Leonard J. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 1995Availability: Items available for loan: [Call number: 658.8 D151b 1995] (10).
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66.
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Basic marketing : a global managerial approach / William D. Perreault, E. Jerome McCarthy
by Perreault, William D | McCarthy, E. Jerome. Edition: 12thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 1996Availability: No items available Checked out (1).
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67.
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Basic marketing : a global-managerial approach / William D. Perreault, E.Jerome McCarthy
by Perreault, William D | McCarthy, E.Jerome. Edition: 2ndMaterial type: Book Publisher: Boston : McGraw-Hill /Irwin, 1999Availability: Items available for loan: [Call number: 658.4 P455b] (2).
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68.
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Architects of the web : 1,000 days that built the future of business / Robert H. Reid
by Reid, Robert H. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 1997Availability: Items available for loan: [Call number: 004.67 R353a 1997] (1).
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69.
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Advertising : theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoli
by Sandage, C.H | Fryburger, Vernon | Rotzoli, Kim. Edition: 11thMaterial type: Book Publisher: Delhi : A.I.T.B.S. Publishers, 2002Availability: Items available for loan: [Call number: 659.1 S213a] (3).
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70.
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Advertising research : theory and practice / Joel J. Davis
by Davis, Joel J. Edition: 1st ed.Material type: Book Publisher: New Jersey : Prentice-Hall, 1997Availability: No items available Checked out (1).
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71.
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Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty
by Wells, William | Burnett, John | Moriarty, Sandra. Edition: 4thMaterial type: Book Publisher: New Jersey : Prentice-Hall, 1998Availability: Items available for loan: [Call number: 659.1 W453a] (2).
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72.
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Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty
by Wells, William | Burnett, John | Moriarty, Sandra. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2000Availability: Items available for loan: [Call number: 659.1 W453a 2000] (2). Checked out (1). Lost (1).
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73.
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty
by Wells, William | Burnett, John | Moriarty, Sandra. Edition: 6thMaterial type: Book Publisher: Delhi : Pearson Education, 2003Availability: No items available Lost (1).
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74.
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Advertising media planning / Jack Z. Sissors, Roger B. Baron
by Sissors, Jack Z | Baron, Roger B. Edition: 6thMaterial type: Book Publisher: Chicago : McGraw-Hill, 2002Availability: Items available for loan: [Call number: 659.111 S623a] (1).
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75.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a 1999] (2).
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76.
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Advertising management / B. Narayan
by Narayan, B. Edition: 1st ed.Material type: Book Publisher: New Delhi : A.P.H. Publishing, 1998Availability: Items available for loan: [Call number: 659.1 N218a 1998] (1).
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77.
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Advertising & IMC : Principles and Practice /
by Sandra Moriarty William D. Wells Nancy D. Mitchell. Edition: 10th ed. Material type: Book Publisher: Delhi : Pearson Education, 2016Availability: Items available for loan: [Call number: 659.1 M854a 2016] (4). Checked out (1).
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78.
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Advertising communications and promotion management / John R. Rossiter, Larry Percy
by Rossiter, John R | Percy, Larry. Edition: 2ndMaterial type: Book Publisher: Boston : McGraw-Hill /Irwin , 1997Availability: Items available for loan: [Call number: 659.1 R835a 1997] (2).
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79.
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Advertising campaign strategy : a guide to marketing commpunication plan / Donald Parente
by Parente, Donald. Edition: 2ndMaterial type: Book Publisher: Fort Worth : Harcourt Brace College Publishers, 2000Availability: Items available for loan: [Call number: 659.113 P228a 2000] (2).
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80.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
by Belch, George E | Belch, Michael A. Edition: 5thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2001Availability: No items available Checked out (1). Lost (1).
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