CIU Library and Learning Resources Centre (LLRC)

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81. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 4thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 659.1 B427a] (1).

82. Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Material type: book Book Publisher: New Delhi : Tata McGraw-Hill, 2004Availability: Items available for loan: [Call number: 659.1 B427a 2004] (2). Checked out (1).

83. Advertising and Promotion: an IMC approach / Terence A. Shimp

by Shimp, Terence A.

Edition: 1st. EditionMaterial type: book Book Publisher: India : South-Western Cengage learning, 2007Availability: Items available for loan: [Call number: 659.1 S555a 2007] (1).

84. Advertising / Roderick White

by White, Roderick.

Edition: 4thMaterial type: book Book Publisher: London : McGraw-Hill, 2000Availability: Items available for loan: [Call number: 659.1 W582a 2000] (1).

85. Advertising / Frank Jefkins, Daniel Yadin

by Jefkins, Frank | Yadin, Daniel.

Edition: 4thMaterial type: book Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 659.1 J45a 2000] (3).
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86. Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 2ndMaterial type: book Book Publisher: Cincinnati : South-Western College Publishing, 2000Availability: Items available for loan: [Call number: 659.1 O35a 2000] (1).

87. Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett.

by Wells, William | Burnett, John | Moriarty, Sandra E.

Edition: 11th ed.Material type: book Book Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Other title: Advertising : principles and practice.Availability: No items available Checked out (1).

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