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1.
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The world wide web : a mass communication perspective / Barbara K. Kaye, Norman J. Medoff
by Kaye, Barbara K | Medoff, Norman J. Edition: 1st ed.Material type:  Book Publisher: California : Mayfield Publishing, 1999Availability: Items available for loan: [Call number: 004.678 K23w] (1).
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2.
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What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater
by Jones, John Philip | Slater, Jan S. Edition: 2ndMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 J76w 2003] (1).
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3.
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What's in a brand : building brand equity through advertising / John Philip Jones
by Jones, John Philip. Edition: 1st ed.Material type: Book Publisher: New Delhi : Tata McGraw-Hill, 1998Availability: Items available for loan: [Call number: 659.1 J77w 1998] (1).
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4.
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Web Marketing all-in-one for Dummies /
by Arnold, John: Ian Lurie: Becker, Michael : Dickinson, Marty :Marsten, Elizabeth. Material type: Book Publisher: USA: Wiley, 2009Availability: Items available for loan: [Call number: 658.872 A752w 2009] (1).
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5.
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Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris
by Harris, Thomas L. Edition: 1st ed.Material type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 659.2 H313v 2000] (1).
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6.
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Telecommunications : an introduction to electronic media / Lynne Schafer Gross
by Gross, Lynne Schafer. Edition: 7thMaterial type: Book Publisher: Boston : McGraw-Hill, 2000Availability: Items available for loan: [Call number: 621.382 G878t 2000] (2).
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7.
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Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester
by Hester, Edward L. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 1996Availability: Items available for loan: [Call number: 658.83 H588s 1996] (1).
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8.
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Strategic marketing / David W. Cravens
by Cravens, David W. Edition: 6thMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2000Availability: Items available for loan: [Call number: 658.8020722 C898s 2000] (1).
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9.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 4thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Availability: Items available for loan: [Call number: 659.113 S387s 1995] (1).
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10.
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Sources : notable selections in mass media / Jarice Hanson, David J. Maxcy
by Maxcy, David J. Edition: 1st ed.Material type: Book Publisher: Guilford, Conn. : Dushkin Publishing/Brown Benchmark Publishers, 1996Availability: Items available for loan: [Call number: 302.23 S719 1996] (1).
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11.
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A short course in interantional marketing : approaching and penetrating the global market place / Jeffrey Edmund Curry
by Curry, Jeffrey Edmund. Edition: 1st ed.Material type: Book Publisher: California : World Trade Press, 1999Availability: Items available for loan: [Call number: 658.848 C976s 1999] (1).
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12.
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Selling : principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz
by Pederson, Carlton A | Wright, Milburn D | Weitz, Barton A. Edition: 9thMaterial type: Book Publisher: Homewood, Ill. : Irwin, 1988Availability: No items available Checked out (1).
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13.
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Public Relations Writing: the essentials of style and format / Thomas H. Bivins
by Bivins, Thomas H. Edition: 6th EditionMaterial type: Book Publisher: Boston : McGrow Hill, 2008Availability: Items available for loan: [Call number: 659.2 625p 2008] (1).
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14.
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Production and creativity in advertising / Robin B Evans
by Evans, Robin B. Edition: 1st ed.Material type: Book Publisher: London : Pitman Publishing, 1988Availability: Items available for loan: [Call number: 659.1 E92p 1988] (1).
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15.
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Product managemnet / Donald R. Lehmann, Russell S. Winer
by Lehmann, Donald R | Winer, Russell S. Edition: 3rdMaterial type: Book Publisher: Boston : McGraw-Hill/Irwin, 2002Availability: Items available for loan: [Call number: 658.56 L533p] (1).
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16.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 8thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8001 K87p 1999] (9). Checked out (2).
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17.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 11thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 2006Availability: Items available for loan: [Call number: 658.8 K87p 2006] (2). Checked out (1). Lost (1).
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18.
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A preface to marketing management / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H. Edition: 8thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: No items available Lost (1).
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19.
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Positioning : the battle for your mind / Al Ries, Jack Trout
by Ries, Al | Trout, Jack. Edition: 1st ed.Material type: Book Publisher: New York : McGraw-Hill, 1986Availability: Items available for loan: [Call number: 659.1 R559p] (1).
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20.
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Perspective in business ethics / Laura P. Hartman
by Hartman, Laura P. Edition: 2nd Material type: Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: Items available for loan: [Call number: 174.4 H333p 2002] (1).
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