Advertising : principles practice / William Wells, John Burnett, Sandra Moriarty
By: Wells, William.
Contributor(s): Burnett, John | Moriarty, Sandra.
Material type:
BookPublisher: New Jersey : Prentice-Hall, 1998Edition: 4th.Description: xxi,731p. : ill.ISBN: 0137833660 :.Subject(s): Advertising | Advertising foundation; Advertising media; Creating advertising; Advertising operationsDDC classification: 659.1 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 659.1 W453a (Browse shelf) | 1 | Available | |
| CIU Library | General Stacks | 659.1 W453a (Browse shelf) | 2 | Available |
Business
2002-08-22
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