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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Edition: 1st ed.Material type: book Book Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: [Call number: 658.802 B786s 1992] (1).

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2.
Marketing channels / Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I El-Ansary

by Coughlan, Anne T | Anderson, Erin | Stern, Louis W | El-Ansary, Adel I.

Edition: 6thMaterial type: book Book Publisher: Nre Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.84 C854m] (2).

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