CIU Library and Learning Resources Centre (LLRC)

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1. Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi

by Marconi, Joe.

Edition: 1st ed.Material type: book Book Publisher: Chicago : McGraw -Hill, 2002Availability: Items available for loan: [Call number: 659.285 M321r] (1).

2. Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

by Kotler, Philip | Lee, Nancy.

Edition: 1st ed.Material type: book Book Publisher: Hoboken, N.J. : Wiley, c2005Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.408 K87c 2005] (1).

3. Corporate reputation, the brand & the bottom line : Powerful proven communication strategies for maximizing value / Roger Haywood.

by Haywood, Roger | Haywood, Roger.

Edition: 3rd ed.Material type: book Book Publisher: London ; Sterling, VA : Kogan Page, c2006Online access: Click here to access online Availability: Items available for loan: [Call number: 659.2 H427c 2006] (2).

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