CIU Library and Learning Resources Centre (LLRC)

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1. The telephone book : how to find, get, keep and develop customers / Robert Leiderman

by Leiderman, Robert.

Edition: 1st ed.Material type: book Book Publisher: London : McGraw-Hill Book, 1990Availability: Items available for loan: [Call number: 658.84 L527t] (1).

2. Successful direct marketing methods / Bob Stone

by Stone, Bob.

Edition: 5thMaterial type: book Book Publisher: Lincolnwood : NTC Business Book, 1994Availability: Items available for loan: [Call number: 658.84 S877s] (1).

3. Marketing communication / Jim Blythe

by Blythe, Jim.

Edition: 1st ed.Material type: book Book Publisher: Harlow, England : Financial Times/Prentice Hall, 2000Availability: Items available for loan: [Call number: 658.802 B661m 2000] (1).

4. The essential guide to database marketing / John M. Davies

by Davies, John M.

Edition: 1st ed.Material type: book Book Publisher: London : McGraw-Hill Book, 1992Availability: Items available for loan: [Call number: 658.8 D255e] (1).

5. Direct marketing : an integrated approach / William J. McDonald

by McDonald, William J.

Edition: 1st ed.Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.84 M113d 1998] (2).

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