CIU Library and Learning Resources Centre (LLRC)

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1. Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris

by Harris, Thomas L.

Edition: 1st ed.Material type: book Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 659.2 H313v] (1).

2. Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

by Bearden, William O | Ingram, Thomas N | LaForge, Raymond W.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill /Irwin, 2004Availability: Items available for loan: [Call number: 658.8 B368m] (2).

3. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 1st ed.Material type: book Book Publisher: Delhi : Pearson Education (Singapore), 2002Availability: Items available for loan: [Call number: 658.802 C648i] (1).

4. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2004Availability: Items available for loan: [Call number: 658.802 C648i 2004] (5).

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