Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman
By: Bateson, John E.G.
Contributor(s): Hoffman, K. Douglas.
Material type:
BookSeries: The Dryden press series in marketing: Publisher: Fort Worth : The Dryden Press / Harcourt Brace College Publishers, 1999Edition: 4th.Description: xxvi,471p. : ill.ISBN: 0030225191 :.Subject(s): Marketing | Managing serices; SErvice consumer; Service operation; Communication strategy; Defection managementDDC classification: 658.8 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 B329m (Browse shelf) | 1 | Available |
Business
2004-07-26
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