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1.
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Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris
by Harris, Thomas L. Edition: 1st ed.Material type:  Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 659.2 H313v] (1).
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2.
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Successful marketing reaearch : the complete to getting and using essential information about your customers and competitors / Edward L. Hester
by Hester, Edward L. Edition: 1st ed.Material type: Book Publisher: New York : John Wiley, 1996Availability: Items available for loan: [Call number: 658.83 H588s 1996] (1).
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3.
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Successful marketing communications : a practical guide to planning and implementation / Cathy Ace
by Ace, Cathy. Edition: 1st ed.Material type: Book Publisher: Oxford : Buttrworth Heinemann, 2001Availability: Items available for loan: [Call number: 658.8 A169s 2001] (1).
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4.
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Strategic communications management : making public relations work / John White, Laura Mazur
by White, John | Mazur, Laura. Edition: 1st ed.Material type: Book Publisher: Hyderabad : Universities Press, 1995Availability: No items available Lost (1).
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5.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type: Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).
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6.
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 5thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s] (1).
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7.
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Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 4thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Availability: Items available for loan: [Call number: 659.113 S387s 1995] (1).
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8.
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A short course in international business culture / Charles Mitchell
by Mitchell, Charles. Edition: 1st ed.Material type: Book Publisher: California : World Trade Press, 2000Availability: Items available for loan: [Call number: 658.049 M681s] (1).
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9.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 2ndMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: No items available Checked out (2).
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10.
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Principles of marketing / Philip Kotler, Gary Armstrong
by Kotler, Philip | Armstrong, Gary. Edition: 8thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8001 K87p 1999] (11).
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11.
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New international business english : communication skills in english for business purposes ; student's book / Leo Jones, Richard Alexander
by Jones, Leo | Alexander, Richard. Edition: 1st ed.Material type: Book Publisher: Cambridge : Cambridge University Press, 1998Availability: Items available for loan: [Call number: 808.06665 J77n 1998] (1).
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12.
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New international business english : communication skills in english for business purposes ; works book / Leo Jones, Richard Alexander
by Jones, Leo | Alexander, Richard. Edition: Ist. ed.Material type: Book Publisher: Cambridge : Cambridge University Press, 2000Availability: Items available for loan: [Call number: 808.06665 J77n] (1).
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13.
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Marketing sales and customer services : understanding the theory and practice of selling through service / Charley Watkins
by Watkins, Charley. Edition: 1st ed.Material type: Book Publisher: Delhi : A.I.T.B.S. Publishers, 2002Availability: Items available for loan: [Call number: 658.8 W353m 2002] (1).
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14.
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Marketing research : an applied orientation / Naresh K. Malhotra
by Malhotra, Naresh K. Edition: 3rdMaterial type: Book Publisher: Delhi : Addison Wesley Longman, 2001Availability: Items available for loan: [Call number: 658.83 M249m] (1).
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15.
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Marketing Research : An Applied Approach /
by Malhotra, Naresh K. David F. Birks. Edition: European EditionMaterial type: Book Publisher: Harlow : England : Financial Times : Prentice Hall, 1999Availability: Items available for loan: [Call number: 658.83 M249m 1999] (1).
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16.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
by Bearden, William O | Ingram, Thomas N | Laforge, Raymond W. Edition: 1st ed.Material type: Book Publisher: Chicago : Irwin, 1995Availability: Items available for loan: [Call number: 658.8 B368m 1995] (5).
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17.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald
by McDonald, Malcolm. Edition: 4thMaterial type: Book Publisher: New Delhi : Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 M135m 1999] (1).
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18.
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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
by Peter, J. Paul | Donnelly, James H. Edition: 6thMaterial type: Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m] (1).
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19.
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Marketing management handbook Edition: 1st ed.Material type: Book Publisher: New Delhi : Global Books Subscription Services, 1998Availability: Items available for loan: [Call number: 658.8 M345 1998] (1).
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20.
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Marketing management : analysis, planning, implementation, and control / Philip Kotler
by Kotler, Philip. Edition: 9thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1998Availability: Items available for loan: [Call number: 658.8 K87m 1998] (4). Lost (1).
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