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CIU Library and Learning Resources Centre (LLRC)

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1.
Web Marketing all-in-one for Dummies /

by Arnold, John: Ian Lurie: Becker, Michael : Dickinson, Marty :Marsten, Elizabeth.

Material type: book Book Publisher: USA: Wiley, 2009Availability: Items available for loan: [Call number: 658.872 A752w 2009] (1).

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2.
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media /

by Evans, Liana Li.

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Pearson Education, 2011Availability: Items available for loan: [Call number: 658.872 E92s 2011] (2).

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3.
Marketing 1999/2000 / edited by John E. Richardson

Edition: 1st ed.Material type: book Book Publisher: Guilford : Dushkin / McGraw-Hill, 1999Availability: Items available for loan: [Call number: 658.8 M345] (1).

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4.
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An Introduction to Business Ethics / Joseph Desjardins

by Desjardins, Joseph.

Edition: 3rd ed.Material type: book Book Publisher: Boston : McGrow-Hill Higher Education, 2009Availability: Items available for loan: [Call number: 174.4 D459i 2009] (2).

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5.
Dictionary of social and market research / Wolfgang J. Koschnick

by Koschnick, Wolfgang J.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1996Availability: Items available for loan: [Call number: 658.8303 1996] (1).

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6.
Corporate social responsibility : doing the most good for your company and your cause / Philip Kotler and Nancy Lee.

by Kotler, Philip | Lee, Nancy.

Edition: 1st ed.Material type: book Book Publisher: Hoboken, N.J. : Wiley, c2005Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.408 K87c 2005] (1).

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7.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4thMaterial type: book Book Publisher: New York : McGraw-Hill, 1993Availability: Items available for loan: [Call number: 658.8342 L886c 1993] (2).

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8.
Accounting for tastes / Gary S. Becker

by Becker, Gary S.

Edition: 1st ed.Material type: book Book Publisher: Cambridge : Harvard University Press, 1996Availability: Items available for loan: [Call number: 658.8343 B395a] (1).

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