CIU Library and Learning Resources Centre (LLRC)

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1. Strategy and management in Asia Pacific / Philippe Lasserre, Hellmut Schutte

by Lasserre, Philippe | Schutte, Hellmut.

Edition: 1st ed.Material type: book Book Publisher: London : McGraw-Hill Publishing, 1999Availability: Items available for loan: [Call number: 658.4012095 1999] (2).

2. Strategic marketing : planning and control / Graeme Drummond, John Ensor

by Drummond, Graeme | Ensor, John.

Edition: 2ndMaterial type: book Book Publisher: Oxford : Butterworth / Heinemann, 2001Availability: Items available for loan: [Call number: 658.802 D795s] (1).

3. Strategic marketing management : planning, implementation and control / Richard M.S. Wilson, Colin Gilligan

by Wilson, Richard M.S | Gilligan, Colin.

Edition: 2ndMaterial type: book Book Publisher: New Delhi : Viva Books, 1999Availability: Items available for loan: [Call number: 658.802 W746s 1999] (1).

4. Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria L.

Edition: 6thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.8020722 C898s 2000] (2).

5. Strategic marketing management 1996-97 : planning and control; analysis and decision / Paul Fifield, Colin Gilligan

by Fifield, Paul | Gilligan, Colin.

Edition: 1st ed.Material type: book Book Publisher: Oxford : Butterworth / Heinemann, 1996Availability: Items available for loan: [Call number: 658.8 F469s 1996] (1).

6. Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

by Bowersox, Donald J | Cooper, M. Bixby.

Edition: 1st ed.Material type: book Book Publisher: New York : McGraw-Hill, 1992Availability: Items available for loan: [Call number: 658.802 B786s 1992] (1).

7. Strategic marketing / David W. Cravens

by Cravens, David W.

Edition: 6thMaterial type: book Book Publisher: Boston : McGraw-Hill/Irwin, 2000Availability: Items available for loan: [Call number: 658.8020722 C898s 2000] (1).

8. Strategic communications management : making public relations work / John White, Laura Mazur

by White, John | Mazur, Laura.

Edition: 1st ed.Material type: book Book Publisher: Hyderabad : Universities Press, 1995Availability: No items available Lost (1).

9. Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes

by Schultz, Don E | Barnes, Beth E.

Edition: 4thMaterial type: book Book Publisher: Lincolnwood, Ill. : NTC Business Books, 1995Availability: Items available for loan: [Call number: 659.113 S387s 1995] (1).

10. The product manager's handbook : the complete product management resource / Linda Gorchels

by Gorchels, Linda.

Edition: 2ndMaterial type: book Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2000Availability: Items available for loan: [Call number: 658.5 G661p 2000] (2).

11. Principles of marketing / Philip Kotler, Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 8thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 658.8001 K87p 1999] (10). Checked out (1).

12. New products management / C. Merle Crawford

by Crawford, C. Merle.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1997Availability: Items available for loan: [Call number: 658.575 C899n 1997] (3).

13. Marketing research : a practical approach for the new millennium / Joseph F. Hair, Robert P. Bush, David J. Ortinau

by Hair, Joseph F | Bush, Robert P | Ortinau, David J.

Edition: 1st ed.Material type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2000Availability: Items available for loan: [Call number: 658.83 H149m 2000] (1).

14. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 5thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 1998Availability: Items available for loan: [Call number: 658.800722 P478m 1998] (1).

15. Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly

by Peter, J. Paul | Donnelly, James H.

Edition: 6thMaterial type: book Book Publisher: Boston : Irwin/McGraw-Hill, 2001Availability: Items available for loan: [Call number: 658.8 P478m 2001] (1).

16. Marketing management handbook

Edition: 1st ed.Material type: book Book Publisher: New Delhi : Global Books Subscription Services, 1998Availability: Items available for loan: [Call number: 658.8 M345 1998] (1).

17. Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich

by Reich, Allen Z.

Edition: 1st ed.Material type: book Book Publisher: New York : John Wiley, 1997Availability: Items available for loan: [Call number: 647.940688 R347m] (1).

18. Marketing management : an asian perspective / Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

by Kotler, Philip | Ang, Swee Hoon | Leong, Siew Meng | Tan, Chin Tiong.

Edition: 1st ed.Material type: book Book Publisher: Singapore : Prentice Hall, 1996Availability: Items available for loan: [Call number: 658.8 K87m 1996] (3).

19. Marketing management : a strategic decision-making approach / Harper W. Boyd, Orville C. Walker, John Mullins, Jean-Claude Larreche

by Boyd, Harper W | Walker, Orville C | Mullins, John | Larreche, Jean-Claude.

Edition: 4thMaterial type: book Book Publisher: Boston : McGraw-Hill / Irwin, 2002Availability: No items available

20. Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 10thMaterial type: book Book Publisher: New Delhi : Prentice-Hall of India, 2001Availability: Items available for loan: [Call number: 658.8 K87m] (1).

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