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1.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type:  Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).
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2.
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 5thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s] (1).
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3.
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Starting a Business all-in-one for Dummies /
by Allen, Kathleen R. Material type: Book Publisher: USA: Wiley, 2015Availability: Items available for loan: [Call number: 658.4012 A417s 2015] (1).
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4.
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Modern marketing management / M. Govindarajan
by Govindarajan, M. Edition: 1st ed.Material type: Book Publisher: New Delhi : Narosa Publishing, 1999Availability: Items available for loan: [Call number: 658.8 G721m] (1).
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5.
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International marketing / Michael R. Czinkota, Ilkka Ronkainen
by Czinkota, Michael R | Ronkainen, Ilkka. Edition: 7thMaterial type: Book Publisher: Australia : Thomson Learning, 2004Availability: Items available for loan: [Call number: 658.848 C998i] (2).
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6.
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
by de Chernatony, Leslie. Edition: 1st ed.Material type: Book Publisher: Oxford : Butterworth Heinemann, 2001Availability: Items available for loan: [Call number: 658.827 C521f] (1).
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7.
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Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn
by Davis, Scott M | Dunn. Edition: 1st ed.Material type: Book Publisher: San Francisco : John Wiley / Jossey Bass, 2002Availability: Items available for loan: [Call number: 658.827 D261b] (1).
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8.
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Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal
by Temporal, Paul. Edition: 1st ed.Material type: Book Publisher: Signapore : John Wiley, 2001Availability: No items available Checked out (1).
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9.
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Branding across borders : a guide to global brand marketing / James R. Gregory
by Gregory, James R. Edition: 1st ed.Material type: Book Publisher: Chicago : McGraw-Hill, 2002Availability: Items available for loan: [Call number: 658.827 G822b] (2).
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10.
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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore Edition: 1st ed.Material type: Book Publisher: London : Profile Books, 1999Availability: Items available for loan: [Call number: 658.827 B817] (1).
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11.
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Brand management : the Indian context / Y L R Moorthi
by Moorthi, Y L R. Edition: 1st ed.Material type: Book Publisher: New Delhi : Vikas Publishing, 2000Availability: No items available Checked out (1).
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12.
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Brand management /
by Sagar, Mahim | Deepali Sing | D. P. Agrawal | Achintya Gupta. Material type: Book Publisher: New delhi : Ann Book, 2009Availability: Items available for loan: [Call number: 658.827 S129b 2009] (2).
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13.
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Brand management : Principles and Practices /
by Dutta, Kirti. Edition: 1st ed.Material type: Book Publisher: New Delhi : Oxford, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 D979b 2012] (6). Checked out (1).
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14.
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Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Edition: 1st ed.Material type: Book Publisher: London, UK ; Sterling, VA : Kogan Page, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 I38b 2008] (1).
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15.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a] (2).
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16.
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Advertising and Promotion: an IMC approach / Terence A. Shimp
by Shimp, Terence A. Edition: 1st. EditionMaterial type: Book Publisher: India : South-Western Cengage learning, 2007Availability: Items available for loan: [Call number: 659.1 S555a] (1).
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17.
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Advanced brand management : from vision to valuation / Paul Temporal
by Temporal, Paul. Edition: 1st ed.Material type: Book Publisher: Singapore : John Wiley, 2002Availability: Items available for loan: [Call number: 658.827 T284a] (1).
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