|
|
1.
|
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type:  Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).
|
|
|
2.
|
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 5thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s] (1).
|
|
|
3.
|
Starting a Business all-in-one for Dummies /
by Allen, Kathleen R. Material type: Book Publisher: USA: Wiley, 2015Availability: Items available for loan: [Call number: 658.4012 A417s 2015] (1).
|
|
|
4.
|
Modern marketing management / M. Govindarajan
by Govindarajan, M. Edition: 1st ed.Material type: Book Publisher: New Delhi : Narosa Publishing, 1999Availability: Items available for loan: [Call number: 658.8 G721m] (1).
|
|
|
5.
|
The M-Bomb: riding the multi-channel whirlwind / Geoff Web
by Web, Geoff. Edition: 1st ed.Material type: Book Publisher: Capstone Punlishing Limited Availability: Items available for loan: [Call number: 658.8 W365m] (1).
|
|
|
6.
|
Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill
by Mohammed, Rafi | Fisher, Robert J | Jaworki, Bernard J | Cahill, Aileen M. Edition: 1st ed.Material type: Book Publisher: Boston : McGraw Hill / Irwin/ Marketspace U, 2002Availability: Items available for loan: [Call number: 658.84 M697i] (1).
|
|
|
7.
|
International marketing / Michael R. Czinkota, Ilkka Ronkainen
by Czinkota, Michael R | Ronkainen, Ilkka. Edition: 7thMaterial type: Book Publisher: Australia : Thomson Learning, 2004Availability: Items available for loan: [Call number: 658.848 C998i] (2).
|
|
|
8.
|
Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine
by Braunstein, Marc | Levine, Edward H. Edition: 1st ed.Material type: Book Publisher: Singapore : Addison Wesley Longman, 2000Availability: Items available for loan: [Call number: 658.800285 B825d] (2).
|
|
|
9.
|
Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark. Edition: 1st ed.Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2011Availability: Items available for loan: [Call number: 658.827 T926b 2011] (1).
|
|
|
10.
|
Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore Edition: 1st ed.Material type: Book Publisher: London : Profile Books, 1999Availability: Items available for loan: [Call number: 658.827 B817] (1).
|
|
|
11.
|
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
by Marconi, Joe. Edition: 1st ed.Material type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.827 M321b] (2). Checked out (1).
|
|
|
12.
|
Brand management : Principles and Practices /
by Dutta, Kirti. Edition: 1st ed.Material type: Book Publisher: New Delhi : Oxford, 2012Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 D979b 2012] (6). Checked out (1).
|
|
|
13.
|
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom, Patricia B Seybold
by Lindstrom, Martin | Seybold, Patricia B. Edition: 1st ed.Material type: Book Publisher: London : Kogan Page, 2003Availability: Items available for loan: [Call number: 658.834083 L748b] (1).
|
|
|
14.
|
Beyond branding / edited by Nicholas Ind.
by Ind, Nicholas. Edition: 1st ed.Material type: Book Publisher: London, UK ; Sterling, VA : Kogan Page, 2008Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: [Call number: 658.827 I38b 2008] (1).
|
|
|
15.
|
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker
by Batra, Rajeev | Myers, John G | Aaker, David A. Edition: 5thMaterial type: Book Publisher: New Delhi : Prentice-Hall of India, 1999Availability: Items available for loan: [Call number: 659.106 B328a] (2).
|
|
|
16.
|
Advertising and Promotion: an IMC approach / Terence A. Shimp
by Shimp, Terence A. Edition: 1st. EditionMaterial type: Book Publisher: India : South-Western Cengage learning, 2007Availability: Items available for loan: [Call number: 659.1 S555a] (1).
|
|
|
17.
|
18 Brand Astras : Using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor
by Kapoor, Jagdeep. Edition: 1st ed.Material type: Book Publisher: New Delhi : Response Book, 2003Availability: Items available for loan: [Call number: 658.827 K17b 2003] (2).
|
|
|
18.
|
The 11 immutable laws of Internet branding / Al Ries and Laura Ries.
by Ries, Al | Ries, Laura. Edition: 1st ed.Material type: Book Publisher: London : Profile Books, c2000Other title: Eleven immutable laws of Internet branding.Availability: Items available for loan: [Call number: 658.827 R559i 2000] (1).
|
