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1.
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What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater
by Jones, John Philip | Slater, Jan S. Edition: 2ndMaterial type:  Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 J76w] (1).
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2.
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What's in a brand : building brand equity through advertising / John Philip Jones
by Jones, John Philip. Edition: 1st ed.Material type: Book Publisher: New Delhi : Tata McGraw-Hill, 1998Availability: Items available for loan: [Call number: 659.1 J77w] (1).
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3.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
by Keller, Kevin Lane. Edition: 2nd ed.Material type: Book Publisher: New Delhi : Prentice-Hall of India, 2003Availability: Items available for loan: [Call number: 658.827 K29s] (3). Checked out (2).
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4.
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Strategic brand management / Kevin Lane Keller, Parameswaran, M.G. ; Jacob, Isaac
by Keller, Kevin Lane | Jacob, Isaac | Parameswaran, M.G. Material type: Book Publisher: New Delhi : Pearson Education, 2011Availability: No items available Checked out (1).
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5.
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Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes
by Schultz, Don E | Barnes, Beth E. Edition: 5thMaterial type: Book Publisher: Lincolnwood, Ill. : NTC Business Books, 2001Availability: Items available for loan: [Call number: 658.802 S387s] (1).
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6.
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Starting a Business all-in-one for Dummies /
by Allen, Kathleen R. Material type: Book Publisher: USA: Wiley, 2015Availability: Items available for loan: [Call number: 658.4012 A417s 2015] (1).
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7.
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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term /
by Kapferer, Jean-Noël. Edition: 3rd ed.Material type: Book Publisher: London ; Sterling, VA. : Kogan Page, 2004Availability: Items available for loan: [Call number: 658.8343 K17n 2004] (1).
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8.
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Modern marketing management / M. Govindarajan
by Govindarajan, M. Edition: 1st ed.Material type: Book Publisher: New Delhi : Narosa Publishing, 1999Availability: Items available for loan: [Call number: 658.8 G721m] (1).
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9.
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The M-Bomb: riding the multi-channel whirlwind / Geoff Web
by Web, Geoff. Edition: 1st ed.Material type: Book Publisher: Capstone Punlishing Limited Availability: Items available for loan: [Call number: 658.8 W365m] (1).
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10.
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The leadership in management: understanding leadership wisdom / C. Rajendra Kumar, Sanjay S. Kaptan
by Kumar, C. Rajendra | Kaptan, Sanjay S. Edition: 1st ed.Material type: Book Publisher: New Delhi : A P H Publishing, 2007Availability: Items available for loan: [Call number: 658.4092 K960l] (1).
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11.
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Internet marketing : building advantage in a networked economy / Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworki, Aileen M. Cahill
by Mohammed, Rafi | Fisher, Robert J | Jaworki, Bernard J | Cahill, Aileen M. Edition: 1st ed.Material type: Book Publisher: Boston : McGraw Hill / Irwin/ Marketspace U, 2002Availability: Items available for loan: [Call number: 658.84 M697i] (1).
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12.
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International marketing / Michael R. Czinkota, Ilkka Ronkainen
by Czinkota, Michael R | Ronkainen, Ilkka. Edition: 7thMaterial type: Book Publisher: Australia : Thomson Learning, 2004Availability: Items available for loan: [Call number: 658.848 C998i] (2).
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13.
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From brand vision to brand evaluation : strategically building and sustaining brands / Leslie de Chernatony
by de Chernatony, Leslie. Edition: 1st ed.Material type: Book Publisher: Oxford : Butterworth Heinemann, 2001Availability: Items available for loan: [Call number: 658.827 C521f] (1).
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14.
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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine
by Braunstein, Marc | Levine, Edward H. Edition: 1st ed.Material type: Book Publisher: Singapore : Addison Wesley Longman, 2000Availability: Items available for loan: [Call number: 658.800285 B825d] (2).
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15.
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Building the brand-driven business : operationalize your brand to drive profitable growth / Scott M. Davis, Dunn
by Davis, Scott M | Dunn. Edition: 1st ed.Material type: Book Publisher: San Francisco : John Wiley / Jossey Bass, 2002Availability: Items available for loan: [Call number: 658.827 D261b] (1).
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16.
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Brands : visions and values / edited by John Goodchild, Clive Callow
by Callow, Clive, ed. Edition: 1st ed.Material type: Book Publisher: Chichester : John Wiley, 2001Availability: Items available for loan: [Call number: 658.827 B817] (1).
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17.
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Branding in asia : the creation, development and management of asian brands for the global market / Paul Temporal
by Temporal, Paul. Edition: 1st ed.Material type: Book Publisher: Signapore : John Wiley, 2001Availability: No items available Checked out (1).
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18.
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Branding across borders : a guide to global brand marketing / James R. Gregory
by Gregory, James R. Edition: 1st ed.Material type: Book Publisher: Chicago : McGraw-Hill, 2002Availability: Items available for loan: [Call number: 658.827 G822b] (2).
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19.
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Branded beauty : how marketing changed the way we look / Mark Tungate.
by Tungate, Mark. Edition: 1st ed.Material type: Book Publisher: Philadelphia, PA : Kogan Page, c2011Availability: Items available for loan: [Call number: 658.827 T926b 2011] (1).
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20.
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Brand warriors : corporate leaders share their winning strategies / edited by Fiona Gilmore Edition: 1st ed.Material type: Book Publisher: London : Profile Books, 1999Availability: Items available for loan: [Call number: 658.827 B817] (1).
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