Marketing management : With Cases / Philip Kotler : Kevin Lane Keller
By: Kotler,, Philip
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Contributor(s): Keller, Kevin Lane.
Material type: 
BookPublisher: New Delhi : Pearson, 2016Edition: 15th ed.Description: xxvi, 756p.: (Includes 03 copies of Indian Cases) 27 cm.ISBN: 9789332557185.Subject(s): Marketing Management | Marketing Method; Developing marketing strategies and plans; Marketing memo; Marketing research; Customer value; Consumer market; Product strategy; Delivering value; Communicating valueDDC classification: 658.8 K87m 2016 Subject: Business
| Item type | Current location | Call number | Copy number | Status | Notes | Date due |
|---|---|---|---|---|---|---|
| CIU Library | General Stacks | 658.8 K87m 2016 (Browse shelf) | 1 | Available | Includes Indian Cases | |
| CIU Library | General Stacks | 658.8 K87m 2016 (Browse shelf) | 2 | Checked out | Includes Indian Cases | 31/10/2024 |
| CIU Library | General Stacks | 658.8 K87m 2016 (Browse shelf) | 3 | Available | Includes Indian Cases |
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